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Why The Loom Is Emerging as the Best Ethnic Wear Brand in India

Author : The Loom | Published On : 28 Feb 2026

From everyday elegance to grand festive occasions, silhouettes like kurta sets, suit sets, and sharara sets have remained timeless wardrobe essentials for women across India. In recent years, however, there has been a powerful shift. Modern women are no longer satisfied with mass-produced ethnic wear. They seek authenticity, craftsmanship, comfort, and conscious fashion.

This is where The Loom steps in — redefining handcrafted ethnic wear with a perfect balance of tradition and contemporary style. As the demand for quality and artisan-driven fashion grows, The Loom is steadily being recognized as one of the best ethnic wear brands in India.

Let’s explore how kurta sets, suit sets, and sharara sets are evolving — and why The Loom stands out in today’s ethnic fashion landscape.

 

The Timeless Appeal of Kurta Sets

A kurta set is perhaps the most versatile ethnic outfit in every Indian woman’s wardrobe. Whether it’s for office wear, casual outings, festive gatherings, or intimate celebrations, a well-crafted kurta set never fails.

Why Kurta Sets Remain Popular

  1. Comfort First – Breathable fabrics like cotton, mul, chanderi, and handloom weaves make them ideal for India’s climate.
  2. Effortless Styling – A coordinated kurta with matching bottoms and dupatta makes dressing easy yet elegant.
  3. Adaptable for Any Occasion – From minimal prints for daily wear to embroidered designs for festivals.

At The Loom, kurta sets are more than coordinated outfits — they are curated pieces reflecting India’s rich textile heritage. You’ll often find:

  • Hand-block prints
  • Ajrakh and Bagru patterns
  • Intricate hand embroidery
  • Sustainable handloom fabrics

Each kurta set feels thoughtfully designed, not factory-replicated. That difference is visible in the detailing, the fall of the fabric, and the uniqueness of every piece.

 

Suit Sets: Where Tradition Meets Modern Elegance

The suit set has always symbolized grace. Traditionally consisting of a kurta, bottom, and dupatta, suit sets are a staple for festive occasions, family gatherings, and celebrations.

However, modern suit sets are evolving. Today’s woman wants:

  • Contemporary silhouettes
  • Comfortable tailoring
  • Lightweight festive wear
  • Subtle luxury rather than heavy embellishment

The Loom’s suit sets beautifully merge heritage with trend. Instead of overpowering designs, they focus on refined craftsmanship — zari highlights, thread embroidery, textured weaves, and elegant color palettes.

Why Women Love Modern Suit Sets

  • Perfect balance between simplicity and festivity
  • Easy to accessorize with statement jewelry
  • Suitable for weddings, poojas, and festive dinners
  • Comfortable for long hours of wear

What makes The Loom different is its attention to fabric quality. The brand celebrates handcrafted textiles that feel luxurious yet breathable. When you wear a suit set from The Loom, you don’t just look festive — you feel comfortable and confident.

 

The Royal Comeback of Sharara Sets

If there’s one silhouette making a major comeback in Indian fashion, it’s the sharara set. Once associated primarily with Mughal royalty and traditional ceremonies, shararas have re-emerged as statement festive wear.

Why Sharara Sets Are Trending

  • Dramatic flared bottoms create a graceful movement
  • Ideal for wedding functions like mehendi and sangeet
  • A refreshing alternative to lehengas
  • Instagram-worthy and fashion-forward

At The Loom, sharara sets are designed with a subtle yet impactful aesthetic. Instead of overly heavy styles, the brand focuses on:

  • Elegant flares
  • Balanced embroidery
  • Handcrafted detailing
  • Lightweight festive fabrics

This makes them ideal for women who want glamour without discomfort. Whether it’s a daytime function or evening celebration, a well-crafted sharara set from The Loom ensures you stand out gracefully.

 

Why Handcrafted Ethnic Wear Matters Today

The rise of conscious fashion has transformed buying behavior. Customers are asking important questions:

  • Who made my clothes?
  • Are artisans being supported?
  • Is this sustainably produced?
  • Is the quality worth the investment?

Handcrafted ethnic wear answers these questions beautifully.

Unlike machine-produced garments, handcrafted pieces:

  • Carry individuality
  • Showcase skilled artistry
  • Support rural artisans
  • Promote sustainable practices

The Loom strongly aligns with this philosophy. By curating handcrafted ethnic wear from across India, the brand supports weavers, printers, embroiderers, and craft communities.

When you choose The Loom, you choose a garment that carries a story — not just a price tag.

 

What Makes The Loom the Best Ethnic Wear Brand in India?

The Indian ethnic wear market is vast and competitive. So what sets The Loom apart?

1. Authentic Craftsmanship

The Loom emphasizes genuine handwork — from handloom fabrics to traditional print techniques. This ensures each piece feels premium and original.

2. Thoughtful Curation

Rather than overwhelming customers with excessive options, The Loom focuses on carefully curated collections. Each kurta set, suit set, and sharara set reflects design intention and quality control.

3. Modern Yet Rooted Aesthetic

The brand understands today’s Indian woman. She wants tradition, but she also wants trend. The Loom strikes this balance effortlessly.

4. Comfort as a Priority

Festive wear often sacrifices comfort. The Loom ensures breathable fabrics and wearable designs, making outfits practical for long events.

5. Sustainable & Ethical Approach

With increasing awareness around sustainable fashion, The Loom supports slow fashion practices and artisan communities — making it a conscious choice.

 

Styling Tips for Kurta Sets, Suit Sets & Sharara Sets

To truly elevate your ethnic wardrobe, styling matters.

Styling Kurta Sets

  • Pair minimal kurta sets with oxidized silver jewelry.
  • Add juttis or block heels for a polished look.
  • Layer with a lightweight dupatta for elegance.

Styling Suit Sets

  • Choose statement earrings to enhance festive suit sets.
  • Add a potli bag for wedding functions.
  • Experiment with belts for a fusion twist.

Styling Sharara Sets

  • Keep makeup balanced to let the silhouette shine.
  • Opt for embellished footwear for evening events.
  • Add layered necklaces for royal charm.

The Loom’s versatile designs make styling effortless, whether you prefer minimal elegance or bold festive glamour.

 

The Rise of Slow Fashion in Ethnic Wear

Fast fashion once dominated wardrobes, but the shift toward slow fashion is undeniable. Consumers now value:

  • Quality over quantity
  • Timeless designs over fleeting trends
  • Ethical production over mass manufacturing

The Loom represents this new wave of mindful shopping. Instead of chasing short-term trends, the brand focuses on classic silhouettes with lasting appeal.

Investing in a handcrafted kurta set or sharara set means owning something that stays relevant for years.

 

Ethnic Wear for Every Occasion

One reason The Loom continues to grow in popularity is its versatility.

  • Office Wear: Light cotton kurta sets
  • Festive Gatherings: Embroidered suit sets
  • Wedding Functions: Statement sharara sets
  • Casual Outings: Printed co-ord and kurta sets
  • Family Celebrations: Elegant handcrafted ensembles

This wide applicability makes The Loom a dependable choice for women across age groups.

 

Fabric & Craft: The Soul of The Loom

Fabric defines ethnic wear. At The Loom, the emphasis on textiles is clear. You’ll often find:

  • Cotton and mul for summer comfort
  • Chanderi for festive shine
  • Silk blends for elegance
  • Handloom weaves for authenticity

By focusing on textile richness, The Loom ensures that each outfit feels luxurious yet wearable.

 

Why Modern Women Prefer The Loom

Today’s woman is dynamic. She balances career, family, social life, and personal style. She wants:

  • Effortless elegance
  • High-quality fabrics
  • Authentic craftsmanship
  • Versatility
  • Ethical fashion choices

The Loom caters perfectly to this mindset. Its kurta sets, suit sets, and sharara sets allow women to express their identity while staying connected to Indian roots.

 

The Future of Indian Ethnic Fashion

Ethnic wear is no longer limited to festivals or weddings. It has become part of daily expression. Designers and brands are reimagining traditional silhouettes with modern practicality.

The Loom is part of this evolution — bridging heritage with contemporary fashion sensibilities. As handcrafted fashion gains importance, brands that prioritize authenticity will continue to rise.

 

Final Thoughts: Why Choose The Loom?

If you are searching for:

  • Premium handcrafted kurta sets
  • Elegant suit sets for festive occasions
  • Trending sharara sets with timeless appeal
  • Ethical and sustainable ethnic fashion

Then The Loom is a name worth exploring.

More than just a fashion label, The Loom represents craftsmanship, comfort, culture, and conscious style. In a world filled with mass production, it offers something rare — authenticity.

So whether you’re updating your everyday wardrobe or preparing for a grand celebration, choose ethnic wear that tells a story.