Why shouldn’t you search & click your blog post on Google?
Author : Sheba Binimoy | Published On : 02 Dec 2023
Imagine this: you’ve just published your latest blog post and you can’t wait to see where it stands in Google’s search results. You type in your targeted keywords, find your post, and joyfully click on it. But here’s the catch – each time you search and click, you inadvertently introduce a bias into the search algorithm. Google’s algorithms strive to provide the best user experience by measuring various factors, such as click-through rate (CTR), time spent on page, and bounce rate. When you repeatedly click on your own post, it skews these metrics and artificially inflates the perceived popularity of your content. Such practice also gives the Google search engines fake browsing data regarding demographic & audience interest. As a result, you may get a false sense of success and overlook areas where your post genuinely needs improvement.
On top of all, searching your own blog post may rank your article in your own country which will not fetch any profit if you live in an Asian country & strive to rank in the USA. So, at the end of the day, all of your hard work will go in vain.
