Why You Should Use YouTube Clips in Your Real Estate Digital Marketing Strategy

Author : Digital solution | Published On : 25 Oct 2023

As a real estate digital marketing agency based in India, we understand the importance of having an effective online presence and marketing strategy. In today's digital world, where most potential home buyers conduct online research, real estate companies and property developers must showcase their properties and services on various online platforms.

One powerful platform that is often underutilized is YouTube. YouTube is the second largest search engine after Google and the second most visited website globally. did you know that over 500 hours of video are uploaded to YouTube every minute? With its massive user base and reach, YouTube can be a very effective marketing tool for real estate businesses.

In this article, we will discuss the top reasons why real estate companies should include YouTube clips in their digital marketing strategy and how they can leverage YouTube to engage with potential clients online.

Drive website traffic and leads

One of the primary benefits of using YouTube is that it can drive a significant amount of targeted traffic to your website. When people watch your videos on YouTube, you can include relevant calls to action to visit your website or contact you for more details.

Quality video content about your properties, amenities, location, etc. can pique viewers' interest and encourage them to check out your website for additional information. You can also include relevant metadata like keywords, descriptions, and end screens in your videos to boost search visibility and guide viewers to your site. As per various studies, videos generate 3 times more organic traffic than images or text alone.

Increase brand awareness and visibility

YouTube offers real estate marketers a means to showcase their brands and properties to a huge global audience. By uploading engaging property tour clips, development updates, interviews with your team, etc. regularly, you increase the visibility of your brand online.

People are more likely to remember and like brands that provide value through visual and auditory content. As your videos rack up views over time, your brand imprints on the minds of potential buyers in your target city or region. This enhances top-of-mind recall when they are ready to make a property investment.

Humanize your brand and build trust

One important aspect of digital real estate marketing is humanizing your brand and building trust with prospective clients. Videos are a powerful way to do this because they allow viewers to see and hear from your team, and get to know your personality and culture as a company.

Property tours hosted by company representatives sharing details with the camera help viewers feel like they have interacted with the brand directly. Testimonial and interview videos featuring happy clients further boost credibility. Such trust-building video content personalizes your brand and gives potential buyers the confidence to do business with you.

Engage the target audience across all devices

Unlike images or text content, video plays seamlessly across all devices - desktops, mobile phones, smart TVs, etc. This means you can reach potential buyers in your target areas regardless of the device they use. The mobile-first design of YouTube also makes it very convenient for on-the-go viewing.

Video engages audiences for longer durations compared to other formats, as people are passively consuming content while commuting, exercising, etc. Highly shareable videos on YouTube garner free promotion through social media as viewers share clips they find valuable with friends and family. This helps you expand your reach organically.

Generate qualified leads through calls to action

Once people are engaged and interested after watching your real estate videos, you can include calls to action asking them to request brochures, register for site visits, subscribe to your updates, etc. An informative video about an under-construction project, for instance, could prompt viewers to submit their contact details via a form for pre-launch announcements.

YouTube analytics lets you track which videos are performing best to repeat successful lead-generation tactics. Calls-to-action integrated strategically throughout the buyer journey enables capturing and qualifying leads at various stages to fill your sales pipeline.

Frequently Asked Questions:

Q1. How much does it cost to create YouTube videos for real estate marketing?

A: The costs involved in creating professional YouTube videos can vary depending on various factors like video length, production complexity, use of stock footage/music, etc. However, you can create decent quality videos for your channel starting from as low as ?15,000-20,000 per video by using in-house staff, basic equipment, and editing tools. For higher production value videos, rates may range from ?30,000-1,00,000 per video depending on requirements.

Q2. What type of videos should a real estate company upload on YouTube?

A: Some of the most effective video types for real estate YouTube marketing include:

• Property/amenity walkthrough tours

• Construction/development project updates

• Interviews with clients, architects, builders

• Drone aerial shots of sites and surroundings

• Show units and model homes

• Event/function coverage

• Team/office culture clips

• Educational/informational videos

Q3. How can I promote my YouTube videos for real estate?

A: In addition to optimizing titles, descriptions, and tags; you can promote real estate YouTube videos via:

• Social media sharing on Facebook, Instagram, LinkedIn, etc.

• Calls-to-action on your website and other digital properties

• Displaying videos on property guide/listing websites

• Email/text message blasts to the database

• Geo-targeting on YouTube and Google ads/search campaigns

• Sharing links in relevant industry groups and forums

Conclusion

In summary, creating engaging video content for your YouTube channel and including it in your digital marketing mix can deliver great results for real estate businesses. YouTube offers unparalleled reach to target home buyers at different stages of their property search journey. Consistent uploading of quality videos helps strengthen brands, build trust, and generate qualified leads and sales in the long run. Are you leveraging YouTube to its full potential for your real estate business?