What is link analysis?

Author : Paul Wright | Published On : 26 Sep 2021

What is link analysis?

 

Link analysis sometimes referred to as "graphical visualization" or "network visualization", is the process of visually presenting a network of linked entities as nodes and links. Nodes usually represent specific data points, and links represent connections between them. If you need to understand the connections in your data, using powerful link analysis tools to look beyond the "flat" data model can be very helpful.

 

Why is link analysis important for fraud detection?

 

In any criminal drama, there are always scenes where a detective has a wall full of images with ropes everywhere, linking the suspect and the place to the date. Detectives regularly look through the walls and use all the evidence to reconstruct what happened. The spy work is behind the link analysis scam, and the graphical network is like a spy wall. View all evidence from all customers in a simple format so you can connect the dots between fraudulent networks and prevent future fraud