Jazwares named official worldwide plush licensee for FIFA World Cup 2026
Author : World Cup Tickets | Published On : 28 Oct 2025
In an exciting move for collectors and football fans worldwide, Jazwares has been officially named the global plush licensee for the FIFA World Cup 2026. The appointment is the beginning of an innovative partnership in extending football’s global culture to plush figurines, apparel, and novelties. Leveraging its signature design heritage, Jazwares will take the emotion, passion.
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The new product line will have unique items based on the passion and global connection themes of the tournament. Each collectible highlights the pride of participating countries as well as honoring the time-tested symbols of the sport. This partnership showcases Jazwares’ commitment to quality and creativity, so that fans can hold their World Cup memory in a tangible form while excitement is being built towards FIFA 2026 throughout North America.
Jazwares secures global plush deal ahead of FIFA 2026
Sam Ferguson, Senior Vice President of Global Licensing at Jazwares, was absolutely fanatical about the partnership. He described the collaboration as a heartfelt tribute to football’s enduring grip on global culture. From the official mascot design to the game’s eternal iconography, this product line is our way of embracing the passion and pride of the game, according to Ferguson, as he emphasized how FIFA World Cup licensing is a once-in-a-lifetime creative experience.
At the core of the new collection are soft images of the official Football World Cup 2026 mascots. Maple the Moose, Zayu the Jaguar, and Clutch the Bald Eagle. The mascots were designed to symbolize the unity of Canada, Mexico, and the United States, the hosting countries for the upcoming tournament.
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Besides mascots, Jazwares will introduce an extended lineup of football-themed plush wearables and novelties. Each product will strive to blend local culture with tournament identity, creating collectibles that will connect with the masses of all ages. The company’s design approach is founded on joy, nostalgia, and connection. Three qualities that hold significant meaning for millions anticipating the FIFA World Cup Final celebrations.
Creative partnership celebrates Football World Cup 2026 mascots
Through his remarks, Ferguson emphasized the passion of being part of a heritage that goes beyond the world of sport. The Football World Cup is more than just a competition. It’s a stage where history is written and the globe unites, he said. For him, having Jazwares’ merchandise on this global platform is a privilege that emphasizes the mission of the company.
The World Cup partnership is not just merchandising; it is FIFA’s bid to increase its cultural and creative footprint. With the Jazwares partnership, FIFA continues its strategy of merging sport, design, and storytelling in a bid to appeal to a wider audience. The plush product line will roll out globally in June 2026, concurrent with the start of the tournament, to optimize engagement and emotional connection.
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Industry experts praised FIFA’s step in welcoming Jazwares’ superior international licensing and innovation history. Jazwares’ proven success in creative character-driven merchandise guarantees the new line a high degree of anticipation. Collectors anticipate genuine craftsmanship and enduring quality from this new line, which is no less than the magic of the Soccer World Cup itself.
Soccer World Cup merchandise to expand FIFA’s cultural reach
For FIFA, the collaboration is the next step in its branding strategy for the North American competition. The governing body’s FIFA 2026 vision is extended with greater access through merchandise emotionally linked to fans. Jazwares’ inclusion enables the energy to extend far beyond the stadium, providing fans all over the world the chance to bring home a piece of the World Cup experience in soft, materialized form.
Soft collectibles’ release also addresses a new direction for sports merchandising, one which dissolves the boundaries of sport and lifestyle. Jazwares’ forward-thinking approach seeks to engage both past and present fandoms. For younger fans, they represent premature affective connections to football, whereas for adult fans, they are flashbacks to memorable moments of the global FIFA World Cup 2026 experience.
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In addition to its cultural significance, the partnership is also expected to generate immense economic worth. As the Football World Cup is set to be one of the most-watched events ever, merchandise is expected to reach record levels. Novelty items, apparel, and plush toys are set to be top-selling mementos, establishing FIFA’s point-of-sale presence and stimulating the hosting countries’ event and travel economies.
World Cup vision unites art, sport, and fan passion globally
Jazwares’ collaboration with FIFA is business beyond. It’s a statement of diversity and cultural inclusivity. Each product is unity in diversity, ideally aligned with the World Cup 2026 vision to unite nations and communities. By creating characters and designs that capture the personality of each host country, Jazwares ensures the range showcases individuality and shared love.
The collection release date in June 2026 will coincide with the tournament opening, creating a worldwide fiesta of football and creativity. The fans will be able to access these adorable mascots and accessories at official FIFA shops, retail partners with special arrangements, and online platforms. The partnership is anticipated to blend creativity with passion, creating a legacy beyond the pitch that will capture FIFA World Cup spirit for generations to come.
Ultimately, this partnership between FIFA and Jazwares is how sport and art come together to produce something really magical. It’s not merchandise. It’s imagination, storytelling, and community. As the clock ticks down towards the FIFA 2026 tournament, supporters can look forward to a range of products that capture the passion, unity, and euphoria of the world’s greatest game.
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FAQs
What does Jazwares’ new partnership for the World Cup include?
Jazwares has been appointed as the official global plush licensee for the FIFA World Cup 2026. The deal covers the creation of plush collectibles, apparel, and novelty items celebrating the passion and unity of the tournament hosted by Canada, Mexico, and the United States.
How will Jazwares represent the Football World Cup 2026 mascots in its product line?
The centerpiece of the new collection will be plush versions of the official Football World Cup 2026 mascots—Maple the Moose, Zayu the Jaguar, and Clutch the Bald Eagle. These mascots symbolize the harmony among the three host nations and reflect the global spirit of the event.
Why is the FIFA World Cup 2026 collaboration significant for FIFA’s cultural outreach?
The collaboration helps FIFA expand its cultural and creative presence through merchandise that connects emotionally with fans. By partnering with Jazwares, FIFA aims to make the Soccer World Cup experience more accessible, allowing fans to own pieces of football history beyond the stadium.
How does this FIFA 2026 plush collection appeal to fans of different generations?
Jazwares’ plush products bridge generations by combining nostalgia for older fans with playful charm for younger audiences. The collection celebrates football’s emotional connection and reinforces the enduring joy and unity that the FIFA World Cup brings to the global community.
When will the Soccer World Cup Jazwares collection be released?
The official Jazwares plush and novelty collection will launch globally in June 2026, coinciding with the opening of the FIFA World Cup 2026. Fans will be able to purchase items at official FIFA shops, retail outlets, and online stores worldwide.
