Understanding Roots Analysis: A Modern Market Research and Intelligence Firm
Author : reena kapoor | Published On : 16 Sep 2026
Entering new global markets can be particularly confusing for businesses. The market research that removes the risks of this process is a must-have and is not a luxury. New geographies present new challenges. Businesses are faced with looming shifts in the market that can originate from the introduction of new competitive technologies. To reduce the risk that market shifts will cause on their strategic plans, businesses conduct focused market research.
Specialized market research and strategic management consulting firms such as Roots Analysis provide intelligence for markets in the pharmaceutical, biotechnology, medical technology, advanced electronics, semiconductors, and specialty chemicals industries. Roots Analysis was founded in 2013 by Gaurav Chaudhary.
The research that Roots Analysis provides aims to provide clients with insights that are relevant and practical for the niche, complex, and fast-changing commercial sectors.
What Does Roots Analysis Do?
Roots Analysis has created a highly distinctive position in the market research industry by providing clients with three key services:
- Syndicated Market Research: Comprehensive studies detailing market sizing, multi-year forecasts, growth drivers, structural hurdles, and supply chain dynamics across specialized domains.
- Custom Advisory and Consulting: Bespoke engagements created to solve specific client queries, including opportunity assessments, market entry strategy, and deal due diligence.
- Competitive Intelligence and Pipeline Mapping: Detailed tracking of global research and development (R&D) pipelines, clinical trial activity, key opinion leaders (KOLs), patent activity, and corporate deal-making.
- Integrated Research Platforms: Strategic tools like InsightAngle (a subscription portal for reports and analyst access) and LabKairos™ (an AI research tool that queries the firm's historical database with cited evidence).
Primary Focus Areas
Though Roots Analysis holds expertise across several sectors, especially semiconductors and specialty materials, Roots Analysis is well recognized for its work in specialty pharmaceuticals and life sciences.
Generic market reports often fail in healthcare because of a lack of consideration to the complexities of the field. Roots Analysis bridges this gap by analyzing the finer segments of the sector. This includes Cell and Gene Therapy, Antibody Drug Conjugates and Contract Development and Manufacturing Organizations (CDMOs), and specialized drug delivery systems. This level focus helps clients make informed decisions regarding not only the high dollar calls but also the available manufacturing capacity, whether a particular technical capability exists, and where a particular company may have a proprietary interest.
A Grounded Approach to Business Intelligence
Broad strokes can easily undermine a well thought-out strategic initiative. Roots Analysis offers differentiated services given its primary research is structured and complemented by validated industry discussions with not only executives, but also technical domain experts and operational managers.
By presenting independent analysis focused on a given industry before the general competition moves into that area, the firm offers strategic and operational decision makers the confidence to act.
