This is precisely the type of challenge that thoughtful website design can help address.

When KYB Shock Absorbers partnered with JTB Studios, improving product discovery became an important objective of its website redesign.

KYB manufactures shock absorbers for the automotive industry, supplying products through wholesale channels.

Imagine visiting an automotive website knowing exactly which vehicle you own but struggling to identify the correct replacement part. You might understand the product category, yet complicated navigation and unclear information make the process unnecessarily difficult.

Its website needed to communicate product information while helping visitors identify suitable shock absorbers for their vehicles.

However, the existing website presented usability challenges, and the Part Finder needed greater visibility.

JTB Studios approached these requirements through user experience research and testing, examining how visitors interacted with product information and navigated the website.

Partnering with a digital agency in Melbourne helped KYB address the relationship between website functionality, product education and user experience.

The redesign focused on two primary objectives: educating visitors about KYB's product range and making it easier to find compatible automotive parts.

By considering the information presented at each stage of the customer journey, JTB Studios developed a more purposeful website experience.

Responsive design and an integrated search tool were also important elements of the project.

Businesses selling technical products often face a difficult balancing act. Their websites must provide sufficient product information without overwhelming visitors.

Clear navigation, accessible search functionality and well-organised content can help customers make informed decisions.

KYB's project illustrates how understanding user behaviour can inform website improvements, particularly when visitors need to identify products using specific technical requirements.

For manufacturers considering a digital refresh, improving the product discovery process is an important area to investigate.

Discover how JTB Studios addressed these challenges in its KYB Shock Absorbers project.

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