The U.S. Lingerie Market: A Rapidly Growing Fashion Segment

Author : shubham singh | Published On : 19 Nov 2025

U.S. Lingerie Market growth is accelerating as consumers increasingly prioritize comfort, style, and body-positive fashion. According to industry data, the U.S. Lingerie Market was valued at USD 9,276 million in 2023 and is projected to reach USD 17,061 million by 2030, expanding at a CAGR of 8.8%. This strong momentum is fueled by shifting fashion preferences and rising demand for premium lingerie collections.

Consumers today seek lingerie that blends aesthetic appeal with functionality. Brands are responding by incorporating high-quality fabrics, innovative designs, and inclusive sizing. The growing influence of social media and online influencers also plays a significant role in shaping buying behavior, particularly among younger demographics.

Moreover, the athleisure trend has extended into lingerie, with bralettes, comfort bras, and shapewear becoming popular categories. Women are increasingly favoring seamless, breathable, and wire-free styles that prioritize daily comfort without compromising on elegance. Sustainability is another emerging factor, as eco-friendly materials and ethical production methods gain traction.

To explore how online retail trends are reshaping lingerie sales in the U.S., read the full update here:
https://marksparksolutions.com/press-releases/us-lingerie-market-online-retail-trends

Tags: LingerieMarket #USFashionMarket #IntimateWear #WomenFashion #Reta#ilTrends