The Growth of Flexible Packaging in ASEAN Markets
Author : Purvaja Jadhao | Published On : 28 Feb 2024
The flexible packaging industry has been growing steadily across Southeast Asian markets in recent years, driven by changing consumer lifestyles and preferences as well as economic growth in the region. Flexible packaging solutions such as plastic films, pouches, bags and wraps are finding increasing demand from both food and non-food applications.
Increasing Consumption of Convenience and Ready-to-Eat Foods
One of the major factors fueling the rise of flexible packaging is the growing consumption of convenience and ready-to-eat foods among urban populations in ASEAN countries. As more people lead busier lifestyles with less time to cook, preference for packaged foods that can be easily prepared or consumed on the go has grown tremendously. Flexible packaging formats such as stand-up pouches,queeze pouches and easy-to-open bags provide the perfect solution for foods like snacks, frozen meals, coffee and more. They allow makers to offer portion-controlled and re-sealable options, extending the shelf life of products.
Food producers are extensively using flexible films, wraps and pouches to package goods ranging from noodles, bread, rice dishes to fresh fruits and vegetables. Lightweight, compact packaging helps create attractive on-shelf presence for brands while reducing distribution costs. It also helps tackle food wastage. The prospects of the convenience food sector in the region remain positive, boding well for flexible packaging consumption.
E-Commerce Growth and Single-Serve Demand
The surging e-commerce industry has created new avenues for ASEAN Flexible Packaging. With the Internet penetrating deeper into both urban and rural regions, online shopping is becoming a habit among both young working professionals as well as housewives. This has increased demand for user-friendly, tamper-proof and durable primary packs of the right sizes for products ordered online.
Single-serve and right-sized flexible pouches and bags are suitable not just for food but also for personal, health and home care goods. Their re-sealability keeps products fresh until the last drop while the easy portability is a boon fordelivery. Packaging converters are advancing Digital Printing capabilities on films to offer Print-on-Demand customization and branding options for D2C brands and startups. E-commerce platforms also sell flexible packaging stocks directly to consumers and businesses.
Environmental Regulations and Sustainability Push
Implementation of plastic waste management rules by governments across the region and a growing sustainability mindset among consumers have put the spotlight on eco-friendly flexible packaging solutions. Regulators are prohibiting or taxing certain single-use plastic items to reduce pollution impacts. Meanwhile, consumers especially the younger demographic expect brands to use renewable, recyclable and compostable materials in packaging.
In response, producers are introducing biodegradable films made from plant-derived resins like PLA, PBS and starch blends. Compostable bags and wraps are also gaining traction for food service applications. Recyclability is improved through mono-material designs, identifiable resin codes and partnerships with waste management agencies. Some top players have announced goals to make entire portfolios widely recyclable or reuse-focused by certain deadlines. The evolving regulations offer both challenges as well as opportunities for innovative firms.
Regional Integration and Investment Interest
ASEAN integration under the ASEAN Economic Community (AEC) blueprint has opened cross-border opportunities for packaging companies. There is growing collaboration between converters from different countries to serve multi-nationals efficiently. Regional headquarters are being set up to provide centralized sourcing and supply chain visibility across ASEAN. Meanwhile, favorable FDI policies have brought significant investment flows into packaging infrastructure from developed nations.
State-of-the-art plants equipped with latest machines for printing, laminating, pouch-making, etc are coming up. This is helping accelerate automation, drive efficiencies through centralized asset utilization and scale up to meet consistent quality standards demanded by global customers sourcing from ASEAN. Local firms too are expanding aggressively both within and outside their home markets through partnerships, M&As and new product development. Flexible packaging exports from the region are rising steadily.
New Applications and Market Segments
Packaging innovators are extending their flexible product portfolios to non-traditional segments like pharmaceuticals, home & personal care, pet care, confectionery, spirits and more. For instance, pharmaceutical blister packaging using special lidding films provides tamper-proof and moisture protection for drugs. Pouches with secondary zip closures have become popular for skin care and cosmetic samples. Stand-up bags and re-sealable pouches offer portion-perfect packing of chocolates, cookies, nuts and dried fruits.
Flexible packaging formats also make for sustainable shipping solutions for florists and plant nurseries. Composite films combine barrier and strength properties needed for applications like flexible intermediate bulk containers (FIBC) for construction materials, food grains etc. Flexible caps and closures manufactured using laminated rolls present opportunities as well. With continual product and market development, the flexible packaging industry is well-positioned for continued growth in the ASEAN region.
The article discusses the key trends propelling the flexible packaging sector across Southeast Asian markets like growing demand from food and consumer goods sectors, e-commerce rise, sustainability regulations and regional economic integration. It also highlights how the industry is innovating to tap new opportunities through advanced manufacturing facilities, export expansion and customized product development. With favorable consumption patterns and support for advanced technologies, ASEAN promises much potential for flexible packaging manufacturers over the coming years.
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