The Middle East Flooring and Carpet Market will grow at highest pace owing to growing construction i

Author : Nishant Sherkhane | Published On : 30 Apr 2024

The Middle East flooring and carpet market involves a wide range of floor covering products made from various materials like carpet tiles, broadlooms, and carpet cushions that provide functional and aesthetic flooring solutions. Flooring products are used extensively across residential and commercial buildings to enhance indoor ambience and provide safety. Rising infrastructure development and growth of the construction industry in the Middle East region has increased the demand for quality flooring solutions in both residential and non-residential buildings.

Middle East Flooring and Carpet Market is estimated to be valued at US$ 10.29 Bn in 2024 and is expected to exhibit a CAGR of 34% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Middle East Flooring and Carpet Market Demand are AliveCor Inc., Altoida Inc., Amgen Inc., Human API, Fitbit, Inc., Biogen Inc, Bayer AG, Akili Interactive Labs, Evidation Health, Inc., GlaxoSmithKline Plc, and Eli Lilly and Company, among others. These key players are focusing on offering innovative product varieties and using advanced technologies to manufacture flooring products and gain a competitive advantage. The rising disposable incomes and changing lifestyles in the Middle East region have increased the spending on home decor and interior designing, which is driving the demand for superior quality carpets and flooring materials. Furthermore, the increasing adoption of digital technologies by flooring manufacturers to provide customized and innovative products as per the requirements of customers is expected to support the growth of the Middle East flooring and carpet market.

Market trends

One of the key trends in the Middle East flooring and carpet market is the rising popularity of eco-friendly flooring products. Manufacturers are increasingly offering flooring lines made from recycled, recyclable, and sustainable materials to cater to the growing consumer preference for green buildings. Secondly, the introduction of advanced production technologies like digital printing is allowing manufacturers to offer one-of-a-kind designer flooring textures and patterns, driving smarter product innovation.

Market Opportunities

The booming commercial real estate sector in the Middle East provides significant growth opportunities for flooring manufacturers. Rising construction of shopping malls, offices, hospitals and other commercial complexes will drive the commercial carpet and flooring installation. Secondly, the increasing spend on public infrastructure like airports, metro projects present an opportunity to supply large volumes of commercial flooring products. Entering into government contracts can help companies unlock new business avenues.

Impact of COVID-19 on Middle East Flooring and Carpet Market
The COVID-19 pandemic negatively impacted the growth of the Middle East flooring and carpet market. During the peak of outbreak in 2020, construction projects across the region halted which directly affected the demand for flooring and carpet products. Supply chain disruptions also led to shortage of raw materials which constrained production. Countries imposed strict lockdowns and travel restrictions greatly reduced commercial and residential construction activities. This led to decline in sales revenue for flooring and carpet manufacturers in 2020. However, with reopening of economies and relaxation in restrictions in 2021, the market started recovering. The demand is increasing from residential sector as people are spending more on home improvement and renovation during work from home culture. The commercial segment is also witnessing growth with restart of offices and other establishments. The market is projected to bounce back to the pre-pandemic levels by 2023 provided there is no major resurgence of the virus. Future strategies for market players include developing antiviral flooring materials, strengthening online sales channels, focusing on residential segment and offering customized products.

Middle East Flooring and Carpet Market Concentration in Geographical Regions

In terms of value, GCC countries account for the major share of the Middle East flooring and carpet market owing to large construction industry and infrastructure development projects. UAE holds the leading position due to strong GDP growth, rising population, tourism and real estate development. The country is investing heavily in mega construction projects such as Expo 2020 which is driving the demand for various flooring solutions. Countries like Saudi Arabia and Qatar are also lucrative markets, expanding at a brisk pace on account of infrastructure development for upcoming sports events. Overall, the GCC region contributes over 60% to the total Middle East flooring and carpet industry in terms of revenue.

Fastest Growing Region for the Middle East Flooring and Carpet Market

Turkey represents the fastest growing regional market for flooring and carpets in the Middle East. The country accounted for around 15% value share in 2024. Robust construction activity, increasing urbanization and population are the key factors aiding Turkey's growth. It is undergoing massive infrastructure projects to connect Europe and Asia such as rail, roads and airports. Rising middle class, growth in household income and real estate sector are positively impacting the sales of flooring and carpet materials in Turkey. The country is expected to increase its market share on back of government investments in commercial and residential construction. By 2031, Turkey is projected to emerge as the second largest regional market after GCC nations.

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