The Booming Market Of Co-Living - 5 Things You Should Know!

Author : Aurum Proptech | Published On : 12 Apr 2024

The real estate world is emerging in leaps and bounds, and one such concept that is booming in this sector is ‘co-living.’ Co-living space has created its own trajectory of success and is bound to evolve in the coming days. Now that you are aware of the hype around co-living, let’s understand what co-living is, and why developers and property managers are keen to invest in this novel concept.

Co-living refers to a housing setup in which individuals cohabit, sharing both living spaces and communal areas. Typically, co-living accommodations feature compact private bedrooms alongside spacious shared areas such as kitchens, living rooms, and outdoor spaces.

As a real estate professional, staying ahead of the curve is crucial. In this blog, we will explore five essential aspects of co-living that every real estate professional should be aware of to thrive in this dynamic market.

1. Changing Demographics and Lifestyle Preferences:

Traditional housing norms are giving way to a new era shaped by changing demographics and lifestyle preferences. Millennials and Gen Z, in particular, are driving the demand for co-living arrangements due to their desire for flexibility, community, and cost-effective living. Therefore, it’s a must for real estate professionals to take note of the changes & preferences, and tailor their offerings accordingly.

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2. Diverse Models and Market Segmentation:

Co-living is not a one-size-fits-all concept, and at Aurum, we understand that. Having an in-depth knowledge of this sector, we urge developers and property managers to get a full understanding of the diverse models within the co-living market. Whether it is an urban co-living space targeting young professionals or a community-centric model focused on shared values, recognizing the distinct needs of different market segments allows professionals to strategically position and market their properties.

3. PropTech for Enhanced Experiences:

Technology is at the forefront of the co-living revolution. Real estate professionals should embrace and leverage smart home solutions and digital platforms that enhance the living experience for co-living residents. From streamlined property management systems to community-building apps, integrating technology not only attracts tenants but also contributes to the overall success of co-living properties.

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4. Stressing on New Designs and Aesthetic

A well-designed home gives good vibes! And who doesn’t want to live in a house that is cozy, comfortable, and offers a work-conducive environment? So, real estate professionals must consider new designs. Considering the increased amount of time people are spending at home for work or study purposes, it is imperative to create shared spaces tailored specifically for these functions.

5. Advantages of Downtown Areas

Despite the 2020 health crisis prompting a shift towards the outskirts of the city, downtown regions continue to be highly sought-after. These urban hubs house essential facilities and offer superior connectivity, making it a lot easier for people to move in.


As co-living continues to reshape the real estate landscape, staying informed and adaptable is key for professionals in the industry. By acknowledging the changing demographics, embracing propTech, understanding the diverse co-living models, navigating legal considerations, and strategically approaching investments, real estate professionals can position themselves to thrive in the evolving world of co-living.