Snacks & Namkeen Sales Agency

Author : full media | Published On : 27 Sep 2021

Namkeen is the Hindi word used to describe a savory flavor. The word namkeen is derived from the word Namak (meaning salt). Namkeen is also used as a generic term to describe savory snack foods. Both black and regular white salt are used in Indian cooking, which gives it the salty flavor many people like. Other namkeen snacks common in Indian cuisine include khaara, farsan, chivda, sav, chips and bhujia. Namkeen of Indore and Ratlam are two snacks that are very well known for their tastes.
Snacks & Namkeen Sales and Marketing Agency in Pune

Dalmoth, Chanachur & Bhujia are the important names of salted snacks. These are very tasty and flavoring. These are used during tea and drink hours. Dalmoth is a traditional namkeen, dry snack, it is one of the popular snacks in North India made from fried lentils, nuts, spices and sev. Dal moth is a mixture of fried lentils, nuts, Indian spices with some tangy and spicy flavors. In Gujarat, during the Diwali festival, people make it at home and celebrate the festival of joy.
As the food category is growing in India, several food and beverage agencies are capturing the salty snacks market. Around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Some 300 types of savories are sold in this country and the overall snack product market (inclusive of sweetmeats) is estimated at Rs.25, 000 crore. The branded segment is increasing at the rate of 25 per cent/annum whereas the entire market is growing at the rate of 7 per cent. Namkeen is a product which is essentially known for three important things a) Taste b) Quality c) Variation.
Namkeen consumption is high in Western and Northern states of India and even Southern states have picked up on consumption rate. Also the trend has shifted to using modern technologies from traditional methods. Products like bhujia, chana-chur, and dal month are well known in India and overseas as well. Disposable income mixed with a fast-paced lifestyle have led to an extensive growth in this sector. From tea time to fulfilling the small hunger, snacks and namkeens are the best choices and in India, it has the most demand.
Snacking is considered as the routine habit in India between meals or in place of a meal. Snack food generally comprises ready-to-eat mixes, chips, namkeen and other light processed foods. The market for such snacks has undergone significant change over the past two decades with the entry of various multi-national and regional players along with their distinctive brands and flavors. The Indian snacks market has witnessed a steady growth with the shift in consumption pattern. This increasing consumption of snacks is influenced by various factors. Increasing per capita income of people living in urban, semi-urban and rural regions of the country is among the major factors driving consumption of snacks.

Namkeen is the dominant segment, followed by the Extruded Snacks. The market is also segmented into organized and unorganized sectors of which unorganized is the dominant market. The India Snacks Market will be more than INR 1 Billion by the end of 2024.
The future of India Snacks Market can be judged from the fact that this industry is expected to grow with double digit CAGR for the time frame of 2018 to 2024. India snacks market is divided between organized players and unorganized markets. At present Unorganized market is dominating the India snacks market. But this scenario is expected to change during the forecast period of 2018-2024. India Snacks Market is growing due to following factors Lifestyle Changes, Rising Urbanization, Growing Middle Class Population, Local Availability and Availability of Snacks in Small Package Size, Low Price and Company's Strategies to focus on regional taste.

India snacks market is segmented into Extruded Snacks, Chips, Namkeen and Others. In terms of market value share, Namkeen has the highest market share compared to all other segments Extruded Snacks, Chips and Others. At present, in both organized and unorganized markets, Namkeen is the leading segment.