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Signage Market Growth Drivers, Future Demand, Business Opportunities 2034

Author : Niranjan Krade | Published On : 12 Apr 2024

The global signage market is expected to reach US$ 75.4 billion by 2034, growing at a CAGR of 6.6% from a valuation of US$ 39.6 billion in 2024, according to a report by FMI.

Market Highlights:

  • Digital Signage Leads the Way: Digital signage is rapidly replacing traditional signage due to its versatility, real-time content updates, and ability to personalize customer experiences.
  • Shifting Priorities: Signage manufacturers are witnessing a growing demand for retail signage solutions compared to traditional business signage.
  • Innovation Takes Center Stage: Integration of IoT, automated content creation, and advanced technologies like VLC (Visible Light Communication) are propelling market growth.

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Drivers of Signage Market Growth:

  • Automated Content Creation: IoT integration allows for automated content generation and real-time updates on digital signage, enhancing customer engagement.
  • Rise of Retail Signage: The retail sector is increasingly adopting digital signage to create interactive and personalized shopping experiences.
  • Enhanced Customer Experience: Interactive digital signs allow for real-time product information access and improved navigation, leading to a more satisfying shopping experience.
  • Visual Light Communication (VLC): VLC technology integrates GPS with digital signage, enabling indoor location tracking via mobile phones. This facilitates targeted product promotions and navigation assistance.

Growth Opportunities:

  • Demand for Directional Signage: Increased focus on road safety is driving demand for directional signage along highways and streets.

Market Challenges:

  • Competition from Online Advertising: Growing investments in online and broadcast advertising are posing a challenge to traditional signage solutions.

Regional Trends:

  • US Market Led by Innovation: The U.S. signage market is expected to witness a CAGR of 4.3%, driven by the adoption of advanced display technologies like LCD and LED panels.
  • Strict Regulations Fuel Growth in UK: The UK market is anticipated to grow at a CAGR of 5.5%, fueled by government regulations mandating wayfinding and safety signage.

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Key Segments Covered In Signage Industry Research

Product Type:

  • In-store Signage
  • Promotional Signage
  • Directional Signage
  • Outdoor Signage
  • Promotional Signage
  • Directional Signage

End-use:

  • Supermarkets & Hypermarkets
  • Stores
  • Schools & Offices
  • Industrial Sectors
  • Entertainment
  • Others