SBD Automotive Partners with Content Catalyst to Unveil an Enhanced Digital Hub

Author : alison doe | Published On : 08 Jul 2026

The SBD Automotive Digital Hub has entered a new phase of innovation following SBD Automotive's partnership with Content Catalyst. The collaboration aims to improve how clients discover and access automotive technology research while delivering a more intuitive and scalable digital experience. The upgraded platform also strengthens the availability of industry insights, reports, and data products for organizations operating across the automotive sector.

SBD Automotive is a globally recognized mobility research and consulting firm that helps businesses navigate the rapidly evolving transportation landscape. The company provides strategic intelligence and advisory services focused on delivering safer, smarter, more sustainable, and connected mobility solutions worldwide.

Previously, SBD Automotive relied on a custom-built research portal that presented limitations when it came to updates and enhancing the overall user experience. To overcome these challenges, Content Catalyst introduced a modular, no-code platform designed to provide greater flexibility, scalability, and adaptability as customer requirements continue to evolve.

David Balchin, Chief Operating Officer at SBD Automotive, highlighted the significance of the launch, stating that the new Digital Hub represents a major improvement in how clients access and engage with the company's automotive technology intelligence. He explained that the enhanced search and discoverability capabilities will enable customers to quickly locate the insights needed to make informed strategic decisions. Balchin also noted that Content Catalyst's no-code platform has provided the agility that was missing from the previous custom-built solution, allowing the company to concentrate on delivering high-quality research instead of managing technical complexities.

Edwin Bailey, Chief Operating Officer at Content Catalyst, expressed enthusiasm about supporting SBD Automotive's next stage of growth. He emphasized that combining SBD Automotive's extensive expertise in automotive technology with Content Catalyst's discovery-focused platform architecture will create significant value for customers throughout the automotive industry.

The newly launched platform offers improved discoverability, making it easier for users to find reports, market intelligence, and data-driven insights. In addition to enhancing customer engagement, the Digital Hub is expected to support revenue growth while providing a reliable and scalable infrastructure capable of meeting future business demands. The launch also underscores the growing importance of user-centric digital platforms in advancing innovation across the automotive technology ecosystem.

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