Perfect Match: Cograin × Lamipak — Telling a Premium Plant-Based Story Through “Natural-Born”

Author : Lamipak Food | Published On : 06 Mar 2026

01 当“看不见的价值”遇上“第一眼的困惑”
01 When “Invisible Value” Meets “First-Glance Confusion”

随着植物基浪潮的兴起，燕麦奶早已不是什么新鲜面孔。但对佳禾食品而言，他们要做的不仅仅是一瓶燕麦奶，更是一份关于“自然生活”的纯粹表达。

With the rise of the plant-based wave, oat milk is no stranger to the market. But for Cograin, their mission was about more than just producing another oat milk; it was about delivering a pure expression of “natural living.”

为了这款有机燕麦奶，佳禾食品（旗下品牌“非常麦”）可谓下足了功夫：精选有机原料，坚持干净简约的配方，只为还原大自然最本真的味道。

For this organic oat milk, Cograin (with its brand “Truly Oat”) went to great lengths: selecting organic ingredients, adhering to a clean and simple formula, all to restore the most authentic taste of nature.

然而，他们遇到了一个几乎所有高端食品都会面临的难题：原料的考究、工艺的纯净、营养的丰富……这些藏在瓶子里的“内在美”，消费者在第一眼看到产品时，根本无法感知。

However, they encountered a challenge faced by nearly all premium foods: the carefully sourced ingredients, the pure processing, the rich nutrition… these “inner beauties” hidden inside the bottle are completely imperceptible to consumers at first glance.

如何在没有导购、没有解说员的货架上，用最短的时间，让消费者“看懂”这瓶燕麦奶的价值？如何将“自然生活，非常麦”的品牌主张，从一句口号变成一种触手可及的体验？

How could they help consumers “understand” the value of this oat milk in the shortest possible time on a shelf with no salesperson or explainer? How could they transform the brand philosophy of “Natural Living, Truly Oat” from a slogan into a tangible experience?

02 寻找“完美搭档”：一种“会呼吸”的包装语言
02 Searching for the “Perfect Match”: A “Breathable” Packaging Language

问题的答案，就藏在包装里。

The answer lay in the packaging.

佳禾食品在寻找一种合作伙伴，它不仅要能装下好产品，更要能“讲出”好故事。最终，他们与乐美包装相遇了。而乐美带来的，正是那个能完美诠释“有机”与“高端”的解决方案——乐美纯本色。

Cograin was looking for a partner that could not only contain a good product but also “tell” a good story. Eventually, they connected with Lamipak. And what Lamipak brought was the solution that could perfectly interpret “organic” and “premium” — LamiNatural.

这不是一次简单的采购，而是一场关于理念的深度共创。

This was not a simple procurement, but a deep, collaborative co-creation centered on shared ideals.

03 “本色”出演，如何惊艳全场？
03 How Does a “Natural-Born” Performance Steal the Show?

那么，这款神秘的“乐美纯本色”究竟有何魔力？让我们来一探究竟：

So, what is the magic behind the enigmatic LamiNatural? Let’s take a closer look:

视觉：未漂白的自然底色

它没有使用漂白纸板，而是保留了纸张最原始、最质朴的棕色。这种“未经过度加工”的颜色本身，就是一种无声的语言，第一眼就告诉消费者：“我天生如此，纯粹自然。” 在满目绚烂的货架上，这种克制而高级的“本色”，反而形成了一种强大的视觉磁场，让人忍不住多看几眼。

Visual: The Unbleached, Natural Base Color

It uses unbleached paperboard, preserving the paper’s most original, rustic brown color. This “unprocessed” hue is a silent language in itself, telling consumers at first glance: “I am born this way, pure and natural.” Amidst the dazzling array on the shelf, this restrained and premium “natural color” creates a powerful visual magnetism that’s hard to ignore.

触觉：温润如玉的哑光质感

当你拿起这瓶燕麦奶，指尖传来的不是滑腻的反光感，而是一种细腻、温润的哑光触感。这种触感仿佛带着大地的温度，瞬间拉近了你与自然的距离，让你在触摸的瞬间，就联想起纯净的植物蛋白和低加工的天然营养。

Tactile: A Warm, Matte Finish Like Polished Jade

When you pick up this oat milk carton, your fingertips encounter not a glossy, slippery feel, but a delicate, warm, matte texture. This feeling seems to carry the warmth of the earth, instantly bridging the distance between you and nature, and associating the product with pure plant protein and minimally processed, natural nutrition.

感知：从“看见”到“信任”的桥梁

视觉与触觉的双重奏，共同构建了一个完整的感官体验。消费者无需阅读冗长的文字说明，只需一眼、一触，便能直观地感受到产品的有机属性和高端定位。包装，就这样成为了品牌与消费者建立信任的“第一座桥梁”。

Perception: The Bridge from “Seeing” to “Trusting”

This duet of visual and tactile cues builds a complete sensory experience. Without needing to read lengthy text, consumers can intuitively grasp the product’s organic nature and premium positioning through just a glance and a touch. In this way, the packaging becomes the “first bridge” of trust between the brand and the consumer.

04 好看，只是最表层的优点
04 Good Looks Are Just the Surface-Level Advantage

如果说，“高颜值”是乐美纯本色给消费者的第一份礼物，那么，它对地球的善意，则是更深层次的“内在美”。

If the “high appearance” is LamiNatural’s first gift to consumers, then its kindness to the planet represents a deeper level of “inner beauty.”

这款包装的“本色”，不仅仅体现在视觉上，更贯穿于整个生命周期的可持续理念中：

This “natural character” is not just visual; it’s embedded in the sustainability理念 throughout its entire lifecycle:

源头减负：采用未漂白纸板，从源头减少了化学处理流程和工业化学品的使用，大大减轻了对自然资源的压力。

Lighter Footprint from the Source: Using unbleached paperboard reduces chemical processing and industrial chemical usage right from the start, significantly alleviating pressure on natural resources.

足迹更低：创新性地结合了生物基聚合物外层涂层，使其成为乐美现有产品系列中碳足迹最低的包装方案。

Lower Carbon Footprint: The innovative combination with an outer bio-based polymer coating makes it the packaging solution with the lowest carbon footprint across Lamipak’s current product portfolio.

未来可期：它拥有可回收的包装结构，对臭氧层的影响更小，用实际行动践行着对环境的承诺。

A Promising Future: Its recyclable structure and lower impact on ozone depletion represent a tangible commitment to environmental stewardship.

选择乐美纯本色，不仅是选择了一款包装，更是选择了一种与环境友善相处的方式。这与佳禾食品倡导自然、可持续的品牌理念不谋而合。

Choosing LamiNatural means choosing not just a package, but a way of coexisting harmoniously with the environment. This aligns perfectly with Cograin’s brand philosophy of advocating for nature and sustainability.

05 一场“双向奔赴”的共创之旅
05 A Co-Creation Journey of “Mutual Commitment”

从最初的材料评估、结构设计，到后期的设计整合与市场落地，乐美包装与佳禾食品的团队始终紧密协作，共同攻克每一个细节。

From the initial material evaluation and structural design to the later stages of design integration and market launch, the teams from Lamipak and Cograin collaborated closely, tackling every detail together.

这不仅仅是一次包装项目的成功交付，更是一次品牌价值的协同放大。乐美纯本色包装，就像一个完美的“翻译官”，将佳禾有机燕麦奶“有机、高端、纯植物蛋白”的核心价值，从抽象的概念，精准地翻译成了消费者能瞬间理解的感官语言。

This was not merely the successful delivery of a packaging project; it was a synergistic amplification of brand value. LamiNatural acts as the perfect “interpreter,” accurately translating the core values of Cograin’s organic oat milk — organic, premium, pure plant protein — from abstract concepts into a sensory language consumers can understand instantly.

结语
Conclusion

在佳禾有机燕麦奶的案例中，我们看到了一个趋势：未来的包装竞争，不再是简单的图案和色彩之争，而是材质、质感与可持续理念的综合表达。

In the case of Cograin’s organic oat milk, we see a trend: the future of packaging competition is no longer a simple battle of patterns and colors, but a comprehensive expression of material, texture, and sustainable philosophy.

乐美纯本色，以其“不喧哗，自有声”的本色魅力，成功助力佳禾食品完成了一次从产品理念到市场沟通的系统性进化。这，或许就是“完美搭档”的最佳定义。

With its inherent charm of “speaking volumes without being loud,” LamiNatural has successfully empowered Cograin to complete a systematic evolution from product concept to market communication. This, perhaps, is the ultimate definition of a “perfect match.”