One10 Names Drew Carter as CEO to Lead Future Growth Strategy

Author : John Brown | Published On : 06 Mar 2026

One10 CEO Appointment Drew Carter marks a major leadership transition as the performance and motivation solutions company announced that Drew Carter has been named President and Chief Executive Officer. The appointment represents a strategic move designed to accelerate the company’s long-term growth plans and support its vision for the coming years.

The leadership change follows a multi-year succession planning process led by longtime CEO Bob Miller in collaboration with the company’s board. As part of the transition, Miller will step into the role of Vice Chairman of the Board, where he will focus on strategic acquisitions, major partnerships, and enterprise-level growth initiatives.

A Planned Leadership Transition

One10 described the appointment as a carefully planned leadership evolution intended to position the company for its next stage of expansion. After conducting a national search, the board concluded that Carter’s leadership experience and strategic perspective made him the right choice to guide the organization forward.

Miller emphasized that the company has spent the past several years strengthening its capabilities and building momentum. With Carter now taking the CEO role, the organization aims to build on that foundation while expanding its reach and innovation capabilities.

The transition also ensures continuity in leadership, as Miller will remain actively involved in shaping One10’s long-term strategy through his new board position.

Drew Carter’s Experience in Technology and Transformation

Drew Carter brings extensive experience in digital transformation, analytics, and performance strategy. Before becoming CEO, he served as President of Performance Solutions at One10, where he oversaw major solution areas including incentive and recognition programs, marketing services, and engagement technologies.

Carter also founded Whistle Systems, a technology company focused on employee engagement and recognition platforms. One10 acquired the company in 2025, integrating its technology into the broader One10 ecosystem.

Earlier in his career, Carter held leadership roles at Maritz Motivation and helped co-found AlixPartners Digital, where he advised organizations on data-driven transformation and analytics-based strategies.

These experiences position him to guide One10 as it expands its technology capabilities and develops new digital solutions for employee and channel engagement.

Continuing One10’s Focus on Motivation Science

One10 operates in the performance improvement sector, helping organizations motivate employees, sales teams, and channel partners through data-driven engagement strategies. The company’s approach is built around what it calls “motivation science,” combining behavioral science insights with analytics and technology to influence performance and drive measurable business results.

Under Carter’s leadership, the company plans to continue strengthening this foundation while integrating advanced technologies and digital platforms into its offerings.

Carter noted that One10’s culture, client relationships, and commitment to motivation science are key factors that differentiate the company in a competitive market. He expressed enthusiasm about building on the strong base created by Miller and the leadership team.

Strategic Vision for the Future

As One10 enters a new phase of leadership, the company is focusing on three primary growth pillars: organic expansion, product innovation, and strategic acquisitions. These initiatives are designed to strengthen the company’s capabilities and expand its presence across North America.

The organization also aims to enhance its technology platforms and analytics capabilities to help clients improve engagement, productivity, and business performance.

With Carter now leading the company and Miller continuing to guide strategic initiatives from the board level, One10 believes it is well positioned to navigate industry changes and capture new opportunities in the performance improvement and engagement market.

Looking Ahead

The appointment of Drew Carter signals One10’s commitment to combining behavioral science with modern technology to deliver measurable results for clients. As organizations increasingly rely on data-driven engagement strategies, the company aims to evolve its platform and solutions to meet changing business needs.

By aligning leadership, innovation, and long-term strategy, One10 is preparing for its next chapter of growth while continuing to support organizations in improving employee engagement and performance outcomes.

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