New Ways Google is Tackling Spammy

Author : virtualize solutions | Published On : 14 Jun 2024

Digital content plays an important role in today’s world and maintaining the quality and reliability of search results is necessary for users and search engines. Everyone uses Google and it continuously changes to combat spammy and low-quality content. This blog discusses some of the new and innovative ways Google is applying to address this issue. 

Increased AI and Machine Learning Algorithms

Google is always been first in employing artificial intelligence (AI) and machine learning to concentrate in its search algorithms. Recently, Google is making various advancements in this area by focusing on understanding context and user intent in a better way. The AI-driven algorithms is now more skillful at distinguishing between high-quality, relevant content and spammy, low-value material.

Spam-Fighting Updates

Google regularly updates its algorithms to challenge spam more effectively. Two recent updates, the June 2021 Spam Update and the Link Spam Update specifically target misleading practices that artificially boost search rankings.

June 2021 Spam Update

This update focuses on increasing Google’s systems to identify and reduce spam in search results. It involves a combination of improved AI models and manual intervention that helps in identifying and penalizing websites that engage in spammy behavior such as keyword stuffing, cloaking, and automated content generation.

Link Spam Update 

Backlink manipulation has always been a strategy for improving search rankings. The Link Spam Update aims to compensate the impact of spammy links by identifying and ignoring the links that violate Google’s guidelines. This makes sure that only real and genuinely earned links contribute to a site’s ranking which helps in promoting higher quality and more trustworthy content.

E-A-T: Expertise, Authoritativeness, Trustworthiness

Google continues to increase its focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) as key area that focuses on evaluating content quality. This helps Google to make sure that the information coming in search results comes from reliable and credible sources. By focusing on E-A-T, Google frightens the increase in low-quality content from sources that are not verified.

Continuous Updates and Community Engagement 

The company continuously updates its algorithms and guidelines to focus on and address upcoming threats and modify to new spam strategies. Google also engages itself with the webmaster and SEO communities which helps in providing updates and guidelines to help content creators understand about the best practices and avoid penalties.

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