Data analytics is quickly replacing conventional decision-making processes and disrupting tried and tested analysis methodologies. Over the years, we have seen how big data analytics services have revolutionised retail, media, travel and telecom industries. In fact, nearly all companies in these industries rely on big data to get actionable insights. Consulting businesses, though, have largely remained immune to this disruption; however, they, too, can benefit by working with big data consulting services 

USES OF BIG DATA IN CONSULTANCY BUSINESSES  

HELPS IN PREDICTIVE ANALYSIS: Consulting firms use big data analysis to predict future trends and outcomes, thereby allowing clients to anticipate changes in the market and customer behaviour, giving them a competitive edge.  

ENSURES BETTER CUSTOMER SEGMENTATION: Consulting companies use the insights gathered by data analytics companies to segment customer bases, which helps clients personalise their marketing strategies.  

IMPROVES DECISION-MAKING: Data analytics provides managers with live tools, i.e., interactive tools that can be used to study and analyse data and gather new insights in real-time. This enables them to add value to projects continuously rather than relying on data that may become outdated by the time it is put into action.  

PROMOTES TRANSPARENCY: Making data accessible to stakeholders in a timely manner can create tremendous value for a consulting company. For e.g., utilising data from research and development for concurrent engineering can significantly cut down on time to market and improve the quality of end products.  

IMPROVES CUSTOMER SERVICE: Consultancy services use the data gathered from data analytics companies to improve their after-sales service. For, e.g., data gathered from sensors in products is used for proactive maintenance (preventive actions that prevent failures before they are likely to occur. 

Maximises ROI: Data analytics services help consultancy services maximise their return on investment. By analysing customer data, market trends and internal operations, consultancies can identify new opportunities for growth and cost-cutting. This data can then be used to develop personalised marketing plans and sales strategies to onboard new customers and retain old ones.  

The role of data analytics in business consulting is likely to become more critical in the future. Technological advancements will exponentially increase the amount of data that businesses will be able to gather. That is why it is imperative that consultants get the most out of the huge pile of data. Working with big data analytics services is one of the best ways they can achieve this. Data analytics companies can help them improve their decision-making, optimise operations and stay relevant in an ever-changing business landscape.  

If you are in the consultancy business, you may have faced the uncertainty of making the right decision from a huge amount of data and information. Reach out to Ingenero for a free comprehensive consultation. Their experts will provide you with professional advice that will improve your decision-making and save you from the hassle of interpreting and analysing data that, at times, maybe too much to handle.