Marcus Todd Brisco's Mission to Take Toxic Paper Out of Everyday Transactions

Author : Marcus Todd Brisco Todd Brisco | Published On : 11 Aug 2026

An Unexpected Discovery in Hawaii

Most people don't think twice about the receipt handed to them at checkout. Marcus Todd Brisco did — and that curiosity turned into a mission that's reshaping how small businesses across the country handle something as ordinary as paper.

Brisco's story starts in Hawaii, where he was studying chemistry at the University of Hawaii. It was there, while digging into coursework, that he first learned just how toxic standard thermal receipt paper actually is. Most receipts on the market are coated with chemicals like BPA or BPS, substances that don't break down and end up lingering in landfills and waterways for years. For someone who spent his free time surrounded by Hawaii's coastline and marine life, that fact hit differently. Watching the environment he loved show signs of strain pushed him to stop treating it as a classroom problem and start treating it as something he could actually fix.

That decision led to the founding of Rolly Receipts, a company built around a simple but ambitious goal: eliminate toxic thermal paper from everyday retail transactions. Under Marcus Brisco direction, the company developed two distinct product lines. The first was a smokeable receipt paper designed specifically for dispensaries, smoke shops, and vape retailers — a niche that needed a compliant, non-toxic paper option tailored to its industry. The second was EcoThermal Receipts, a biodegradable, core-less, plastic-free thermal paper built for coffee shops, juice bars, health food stores, and general retail. Since launching in 2018, Rolly Receipts has grown into a nationwide operation, now serving customers in all 50 states.

Sustainability, Marketing, and an Overlooked Market

What stands out about Marcus Todd Brisco approach is that he never treated sustainability and business growth as competing goals. Across his work, he's consistently framed eco-friendly receipts as something that actually helps retailers, not just the planet. His writing and interviews touch on how branded, thoughtfully designed receipts can double as a low-cost marketing tool, turning a routine transaction into another touchpoint with the customer. He's also spoken about how convenience-focused products, like free eco-friendly ATMs placed directly in stores, can boost foot traffic and visibility for retailers operating in cash-heavy or high-risk industries — sectors that often struggle to find reliable, compliant payment infrastructure.

That focus on underserved retail categories is a thread running through much of his recent work. High-risk retail, in particular, tends to get overlooked by mainstream payment providers, and Marcus Todd Brisco has positioned Rolly Receipts as a company willing to build specifically for that gap — combining sustainable materials with practical financial tools like ATM and credit card terminal access. It's a niche that requires both technical know-how and an understanding of compliance, and his chemistry background gives him a genuine edge when it comes to explaining why the materials matter, not just marketing why they should.

Expanding the Vision Beyond Receipts

More recently, Marcus Brisco has extended the same philosophy into food packaging through EcoBakery, aimed at giving bakeries and ready-made food retailers a sustainable alternative for everyday packaging needs — another example of applying the same core idea to a different corner of retail.

What ties all of this together is a founder who didn't wait for someone else to solve a problem he noticed firsthand. Marcus Brisco took a specific, unglamorous pain point — the paper receipt — and used it as a starting point to rethink packaging, payments, and retail convenience more broadly. For a growing list of businesses across the U.S., that shift has meant fewer toxic materials, smarter marketing opportunities, and payment options built for industries that needed them most.