M3M The Line Sector 72 Noida: A 1000-Ft Frontage Icon Redefining Urban Retail Living
Author : Thomas Smith Smith | Published On : 26 Feb 2026
Urban destinations today are no longer just shopping centers—they are lifestyle ecosystems where business, leisure, and hospitality blend seamlessly. As Central Noida rapidly transforms into a vibrant commercial hotspot,emerges as a 1000-ft frontage icon that redefines how modern retail and premium living coexist.
Spread across 3.05 acres, this high-street commercial development introduces a dynamic mix of retail, entertainment, dining, and luxurious pentsuites. Designed with architectural precision and strategic foresight, it combines accessibility, scale, and elegance to create one of the most sought-after commercial addresses in Noida.
Central Noida’s Rising Commercial Corridor
Sector 72 is fast becoming the new commercial nucleus of Noida. Strategically positioned on Central Noida’s primary arterial road, the project enjoys exceptional road visibility and connectivity. Its proximity to Sector 51 Metro Station ensures seamless travel for shoppers, office-goers, and residents alike.
The connectivity advantage is further strengthened by direct access to the Delhi-Meerut Expressway and the Noida-Greater Noida Expressway. This ensures easy commuting from Delhi, Greater Noida, and surrounding NCR regions, significantly enhancing daily footfall.
Adding a powerful growth catalyst to its location, the development stands directly opposite the upcoming IKEA/INGKA Centre. This international retail destination is expected to attract massive crowds from across Delhi NCR. Moreover, the project forms part of a 2 km-long master-planned commercial belt, ensuring sustained business vibrancy.
With more than a million families residing nearby and proximity to prominent healthcare institutions such as Medanta Hospital, the catchment ecosystem is strong, diverse, and continuously expanding.
Architectural Grandeur with Practical Design
The project’s architectural planning blends aesthetic brilliance with commercial efficiency.
Expansive 1000 Ft Wide Frontage
The impressive 1000 ft wide frontage offers unmatched brand visibility. Retailers benefit from extensive road exposure, creating a lively and inviting high-street ambiance.
Three-Sided Open Design
A defining feature is its three-sided open layout. This not only enhances natural lighting and ventilation but also improves accessibility from multiple directions, making the complex more engaging and navigable.
Double-Height Retail Stores
The ground level features grand double-height stores that elevate the shopping experience. These spaces provide an ideal setting for flagship outlets and luxury brands seeking prominence.
Anchor Stores Across Three Levels
Anchor stores distributed across three levels ensure balanced visitor flow throughout the project. This strategic placement benefits both major brands and smaller retail units by maintaining consistent footfall.
Hypermarket on Lower Ground Floor
The lower ground floor houses a hypermarket, serving as a daily footfall generator. It anchors the project with routine shopping activity, supporting surrounding retail outlets.
A Curated Retail & Entertainment Destination
This development is envisioned as a complete lifestyle destination where shopping meets leisure.
Diverse Retail Mix
The retail offerings include:
Designer wear boutiques
Premium fashion brands
Jewellery stores
Electronics outlets
Department stores
Family fashion retailers
This curated mix ensures appeal across multiple age groups and preferences.
Elevated Culinary Experiences
Dining is one of the project’s standout attractions. It includes:
A vibrant food court
Microbrewery
Restaurant & bar
Fine dining restaurant
Gourmet restaurant on the 23rd floor
The gourmet restaurant located on the 23rd floor offers panoramic city views, delivering a refined dining experience that combines exclusivity with elegance.
Lifestyle & Wellness Amenities
To enhance visitor engagement, the development also features:
Salon & spa
Family entertainment zones
Recreational spaces
Lifestyle service outlets
These amenities transform the project into a social hub where visitors can spend extended hours.
15 Floors of Premium Pentsuites
Beyond retail and entertainment, the project introduces 15 floors of luxurious serviced pentsuites, adding a hospitality dimension to the commercial ecosystem.
Contemporary Serviced Living
Designed for professionals, business travelers, and investors, the pentsuites feature modern layouts and premium finishes. They offer comfort, privacy, and convenience within a vibrant commercial setting.
Residents and guests enjoy access to gourmet dining and the exclusive Sky Club, enhancing their lifestyle experience.
The 50,000 Sq.ft. Sky Club
The ~50,000 sq.ft. Sky Club is one of the most distinctive features of the project. This expansive rooftop space includes:
Social lounges
Relaxation zones
Recreational facilities
Premium event spaces
The Sky Club elevates the live-work-leisure concept, offering a premium environment high above the city.
Key Features at a Glance
3.05-acre land parcel
1000 ft wide frontage
Three-sided open architectural plan
Double-height ground-level stores
Anchor stores across three levels
Hypermarket on lower ground floor
15 floors of serviced pentsuites
~50,000 sq.ft. Sky Club
Gourmet restaurant on 23rd floor
Strategically located near Sector 51 Metro
Opposite upcoming IKEA/INGKA Centre
These features collectively position the project as a future-forward commercial landmark.
Strong Investment Fundamentals
Sector 72’s transformation into a commercial hub presents compelling investment potential. The integration of high-street retail with serviced pentsuites creates diversified revenue streams and long-term appreciation prospects.
Key investment drivers include:
Prime arterial road positioning
Metro connectivity enhancing footfall
Proximity to global retail attractions
Large residential catchment
Mixed-use commercial and hospitality model
This strategic blend enhances rental yield opportunities and capital growth.
Redefining the Future of Urban Commercial Living
As Noida continues its journey toward becoming a global urban center, developments that combine retail innovation with elevated lifestyle amenities are shaping its skyline. This project stands as a testament to that transformation—where commerce meets comfort, and visibility meets vibrancy.
From its expansive frontage and double-height retail spaces to its rooftop Sky Club and gourmet dining experience, every detail reflects thoughtful design and long-term vision. Ultimately, The Line represents a bold statement in Sector 72—an address where high-street energy, architectural brilliance, and premium serviced living converge seamlessly.
