Things You Should Know About Outdoor Hoarding Advertising

Author : Aarya Communications | Published On : 21 Dec 2023

What is the purpose of outdoor advertising? Outdoor advertising is more trusted - Research suggests that the credibility of outdoor advertising is higher as compared to search engine ads. Brands and businesses can thus build better relationships with their customers. Cost-effective form of advertising - Outdoor advertising is also a cost-effective and affordable form of advertising. Businesses can thus make a better return on their advertising spends when they opt for outdoor hoarding advertising. Sales and conversions - Billboard advertising also can lead users to interact with the brand after seeing a billboard. For instance, users can buy products from certain brands after seeing them on the billboard or they can download fitness apps if they find the messaging of the brand on a billboard captivating and relevant enough. Effective messaging through billboard advertising thus can consequently result in a higher frequency of customer interactions via social media platforms of the brand. Types of Outdoor Hoardings: Outdoor advertisings have a higher recall value which can also ensure maximum impact. Mentioned below are some forms of outdoor hoardings: · Digital billboards – The advertising message can be displayed in the form of a short video or even a sequence of images. · Standard billboards – These billboards can be seen on highways and streets with higher traffic. The message can be shown as a single image or a group of static images pasted on the billboard. · Tri-vision boards – The design is classified into 3 vertical slated faces through which 3 messages or 3 images can be displayed on the billboard. Get in touch with Aarya Communications, an ad agency in Delhi that specializes in outdoor hoarding ads. Other Sources : https://www.fuzia.com/article_detail/827426/things-you-should-know-about-outdoor-hoarding-advertising