Learn About These WhatsApp Marketing Campaign Examples and Get Inspired

Author : Adam Wilson | Published On : 18 Apr 2024

Developing relationships with consumers and motivating them with brand value are the cornerstones of WhatsApp Marketing Campaign. You shouldn’t send dull, generic, or sales-oriented messages to recipients merely because they use WhatsApp and are more inclined to open them.  

 

These WhatsApp Creatives could surely use some more ingenuity. Together, we can revamp these WhatsApp advertisements for your direct-to-consumer eCommerce companies and gain some ideas for promoting your own brands. 

 

As the CTO and co-founder of HubSpot, Dharmesh Shah, wisely advised, “Work on attracting instead of interrupting.” 

 

Because of this, marketers must come up with fresh concepts to connect with users on WhatsApp while continuing to send relevant material on a regular basis. To get you started, we’ve compiled a list of the most creative WhatsApp Marketing Campaign Examples below! 

Popular D2C Brands’ WhatsApp Marketing Campaigns 

We’ve provided a few WhatsApp marketing examples of effective eCommerce WhatsApp campaigns below, if you’re seeking ideas for your next campaign. These WhatsApp marketing messages examples were carried out on a tight budget, yielded larger returns, and were easier to implement. Now let’s move! 

1. “A Personal Shopper” WhatsApp Marketing Campaign Examples 

Supervisor – Flipkart 

 

The Indian e-commerce startup Flipkart Private Limited has grown to include food, electronics, home goods, and lifestyle items. One of the largest Indian online marketplaces nowadays, Flipkart faces out against Amazon, the industry leader. 

 

Objective: 

Flipkart sought to reach as many people as possible with maximum attention capture in order to generate excitement for its impending online sales event “Big Billion Days.” And WhatsApp is the ideal platform to drive real engagement and conversions amidst the cacophony of marketing channels. 

Strategy: 

Flipkart employed a compelling method to establish an immediate connection with its customers in order to add intrigue to the campaign. It developed an interactive dialogue flow inspired by the well-known Indian television game show Kaun Banega Crorepati (KBC), which is hosted by the legendary Bollywood actor Amitabh Bachchan (who personifies as a chatbot). 

They used all the various communication types that WhatsApp provides, including images, audio, videos, and emojis, to build rich-media interactions. 

Additionally, customers were able to learn more about the deal by playing games on WhatsApp with emojis and puzzles. 

Outcome: 

After two weeks of WhatsApp marketing, the following data was revealed: 

  • 3.5 times as many conversions. 

  • 7 times as many high-quality visitors (judging by how long they stayed on the platform). 

  • $2.5 million in sales. 

 

2. “WhatsCook” WhatsApp Marketing Campaign Examples 

Supervisor – Hellmann’s