LA 2028 Tickets: Homeboy Industries helps start program for LA28 Olympic merchandise

Author : Olympic Tickets | Published On : 21 Oct 2026

LA28 launched the Made for Two-Eight licensing system, allowing local Los Angeles companies and nonprofits to produce official LA 2028 Tickets merchandise. Its initial partner, Homeboy Industries, will build and offer Olympic-branded T-shirts. The plan aims to share the Games’ economic gains across L.A. neighborhoods before expanding countywide, with additional local sellers joining through 2027.

Olympic Torch Shirt Design Honors the 1984 Games and Father Boyle

Los Angeles companies and nonprofits have been demanding a means to benefit from the huge influx of fans and cash they expect from the 2028 Summer Olympics. Now some of them will receive a chance to create and sell Olympic-branded merchandise. The Olympic organizing committee, LA28, shared the Made for Two-Eight licensing program Tuesday, and its initial partner will be Homeboy Industries.

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The nonprofit operates what it defines as the biggest gang intervention program in the world. Homeboy Silkscreen & Embroidery will craft T-shirts showing the Olympic torch, Homeboy, and the official LA28 logo, built on a design by Fabian Debora, who directs the nonprofit’s Art Academy. The torch art is meant to showcase the upcoming Olympics and the 1984 L.A. Games, in which Homeboy’s founder, Father Greg Boyle, carried the Olympic torch.

LA28 intends to share partnerships with several other local groups that will build a wide range of goods, such as stationery, toys, hats, magnets, candles, and pet accessories. The Made for Two-Eight program will initially partner with makers based in the city of Los Angeles before growing to cover the rest of L.A. County. Los Angeles is the site with more venues than any other city, and its government serves as a monetary guarantor of the Games.

Local Makers Will Create Stationery, Toys, Hats, Candles, and Pet Items

With this partnership with LA28, we’re basically announcing to Los Angeles and the world that our group is equally deserving to participate in an event like the Olympics as any other community, stated Steve Delgado, co-chief executive of Homeboy Industries. We trust in two ideas: that everyone’s capable and that we belong to one another.

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That’s been our message for 40 years, and it’s a note for the current Olympiad also. Delgado stood alongside Boyle, Mayor Karen Bass, and Reynold Hoover, chief executive of LA28, at a news event sharing the partnership. We must build a group of kinship such that God might see it, Boyle told the gathering. We cannot presume it.

Shirts Will Sell at Homeboy Cafes Across Los Angeles and Its Website

We must work together, which is what this effort shows and tells the city. The games are for everyone, and each person is included. Homeboy, which offers work for current and former gang members, intends to sell the T-shirts at its office near Chinatown and at its cafes at L.A. City Hall, Martin Luther King Jr. Community Hospital and Terminal 2 at Los Angeles International Airport, alongside its online store shophomeboy.com.

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LA28 additionally will have the right to sell the shirts through its retail operation. LA28 executives stated they will locate a T-shirt creator, likely near downtown or East Los Angeles, to create the blank T-shirts, which will then be silk-screened at the Homeboy shop in the factory district near the Los Angeles River.

Shirt Sale Profits Will Support Homeboy Job Training and Counseling

LA28 and Homeboy didn’t reveal the terms of their deal, but they said the Olympic organizing group will get a royalty fee for every T-shirt sold, with profit going to Homeboy to aid its array of programs including tattoo removal, counseling and job training. Homeboy is expected to be the first of many local allies to sign licensing deals to use the local Olympic committee’s symbol LA28 and the Olympic rings on their goods. Read more about LA 2028 Tickets.

Other firms and nonprofits interested in the licensing program must apply through the Regional Alliance Marketplace for Procurement at RAMPLA.org, between Oct. 30 and February 2027. Those given licensing agreements will be shared in July 2027. Our aim from day one has remained to ensure the economic benefits of the Games touch our local neighborhoods, LA28 CEO Hoover stated in a statement.

Local Businesses and Nonprofits Can Apply for Licenses Through RAMPLA

Fans will find items at our retail locations that were designed, sourced, and built in Los Angeles, Peter Zeytoonjian, LA28’s senior vice president of consumer products, said in a statement. And local creators will gain a fresh path to reach buyers from around the world. The huge merchandising push around the 2028 Summer Olympics will likewise feature global labels such as Nike and Ralph Lauren.

The aim here is to provide local shops with the ability to use the Olympics, Zeytoonjian said, but also give fans the chance to obtain different types of items they can pick from. Homeboy’s Delgado said the nonprofit might later provide different T-shirt designs, or expand into mugs and other types of merchandise.

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Log in to your eTicketing profile portal and view the “My Orders” area to track ticket processing and delivery news. You will also get email alerts as soon as your booking status changes.

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Open your eTicketing phone app or portal before reaching the main gates. Keep your device charged and avoid pictures, as scanners need live barcodes for entry.

5. Does eTicketing offer group discounts on Olympic event tickets?

External sellers choose all ticket prices and inventory on eTicketing. Vendors rarely offer group savings, so check single listing details closely before buying.

6. What is the Made for Two-Eight licensing program?

LA28 built the Made for Two-Eight program to permit local Los Angeles firms and non-profits to create and sell official 2028 Olympic gear.

7. Who is LA28’s initial nonprofit partner for official merchandise?

LA28 picked Homeboy Industries, the world’s biggest gang intervention group, as its top partner to make Olympic-branded T-shirts.

8. What artwork appears on the initial Homeboy Industries Olympic T-shirt?

Fabian Debora created the T-shirt graphics, showing the Olympic torch, Homeboy emblem, and official LA28 logo to mark both the 2028 and 1984 L.A. Games.

9. Where will Homeboy Industries sell its official LA28 merchandise?

Homeboy will market the T-shirts at its Chinatown site, cafes at L.A. City Hall, Martin Luther King Jr. Community Hospital, LAX Terminal 2, and online at shophomeboy.com.

10. How can local businesses apply to join the Made for Two-Eight program?

Interested L.A. companies and non-profits must submit through the Regional Alliance Marketplace for Procurement at RAMPLA.org between October 30 and February 2027.