Kids Product Data Analytics From FirstCry & Walmart
Author : Actowiz Metrics | Published On : 25 Feb 2026
Our client is a leading kids’ products brand looking to optimize their e-
commerce presence across major marketplaces. They wanted to enhance
visibility, improve product assortment, and gain actionable insights into
sales trends, pricing strategies, and customer preferences. Using Kids
Product Data Analytics From FirstCry & Walmart, we enabled
the client to identify high-demand products, optimize inventory, and
stay ahead of competition in real time.
The brand faced challenges in understanding online consumer behavior
and measuring competitor performance. Leveraging Brand
Competition Analysis, we assessed pricing trends, sales velocity, and
product rankings across multiple categories. By monitoring both
FirstCry and Walmart, we provided the client with a holistic view of
marketplace dynamics. This approach allowed the brand to identify
product gaps, plan promotions effectively, and track competitor
strategies, ensuring faster decision-making and improved e-commerce
performance. The client was able to pinpoint best-selling SKUs, monitor
stock availability, and gain insights into seasonal demand fluctuations,
enabling data-driven strategies for inventory and pricing.
Objective
The brand wanted to address several challenges in their e-commerce
strategy:
Scrape Kids Product Data From FirstCry & Walmart to
capture real-time listings, prices, and stock availability.
Improve Product Data Tracking to monitor competitor SKUs,
identify trends, and benchmark pricing.
Understand marketplace demand patterns to prioritize inventory
for high-performing categories.
Gain actionable insights into pricing fluctuations, promotions, and
discount strategies across marketplaces.
Identify underperforming SKUs and optimize listings to enhance
visibility and conversion.
Track dynamic changes in product attributes, ratings, and
availability for timely decision-making.
By addressing these objectives, the brand aimed to improve revenue,
reduce stockouts, and maintain competitive pricing strategies.
Data Extraction Scope
Our data extraction covered two major platforms: FirstCry and
Walmart, focusing on the brand’s core categories, including toys,
clothing, feeding, and educational products. The tracking period
spanned 6 months, allowing us to capture both seasonal trends and
daily changes in product performance.
We monitored over 2,500 SKUs across 10+ categories, including
top sellers and new arrivals. Data was collected at a daily frequency,
ensuring that any changes in pricing, stock, or offers were captured
promptly. Using Extract Kids Product Data From FirstCry &
Walmart, we maintained a comprehensive dataset of all products,
listing details, and competitor information.
Additionally, MAP Monitoring was implemented to track minimum
advertised prices across both platforms. This helped the client ensure
compliance, prevent undercutting, and maintain consistent pricing
across the marketplaces. Data was structured to include product name,
SKU, category, price, discount, stock, and rating. Historical tracking
enabled the client to understand weekly and monthly sales trends and
identify promotional effectiveness.
Automated data pipelines and dashboards allowed the client to visualize
insights and generate reports efficiently. By combining extraction with
analytics, the client gained a clear understanding of both marketplace
behavior and internal product performance. This detailed scope ensured
that no SKU or category went unmonitored, providing the client with the
confidence to make data-backed decisions in inventory management,
pricing, and promotional strategy.
Data Points Collected
We collected the following 10 key data points to enable Kids Product
Price Monitoring from FirstCry & Walmart:
1. Product Name — Identified each SKU for tracking.
2. SKU/ID — Unique identifier for precise monitoring.
3. Category — Toy, clothing, feeding, or educational product
classification.
4. Price — Current selling price on the platform.
5. Discount — Active discount or promotional offer.
6. Stock Availability — Real-time inventory level.
7. Ratings — Average customer review rating.
8. Seller/Marketplace — FirstCry or Walmart listing source.
9. Price Change % — Daily or weekly fluctuation percentage.
10. Date of Capture — Timestamp to track changes over time.
These data points formed the foundation for actionable insights into
sales velocity, pricing trends, and inventory optimization.
Business Impact Delivered
The project delivered measurable results using Track Kids Product
Data From FirstCry & Walmart and Kids Product Data
Analytics From FirstCry & Walmart:
1. Improved inventory management, reducing stockouts by 25%
across high-demand SKUs.
2. Optimized pricing strategy through real-time monitoring,
increasing conversion rates by 18%.
3. Identified top-selling products, enabling the brand to focus
promotions on high-performing SKUs.
4. Reduced competitive undercutting with MAP tracking,
maintaining consistent pricing across marketplaces.
5. Enhanced visibility into competitor actions, allowing proactive
adjustments to listings and promotions.
6. Accelerated decision-making using dashboards and automated
reporting, improving overall e-commerce efficiency.
The combined approach of real-time data extraction, price monitoring,
and analytics empowered the brand to make informed decisions,
maximize sales, and maintain market leadership in kids’ products across
FirstCry and Walmart.
Tools & Technology Used
To achieve insights, we leveraged multiple tools and platforms under E-
commerce Analytics:
Custom Scraper — Built to extract real-time listings and
competitor data efficiently.
API Data Feed — Integrated marketplace feeds to capture
structured data across SKUs.
Dashboards — Visualized performance metrics, trends, and top-
performing products.
Automation Workflows — Enabled scheduled extraction and
reporting for timely insights.
Analytics & Visualization — Provided actionable insights for
pricing, inventory, and promotional strategy.
The combination of scraping, API feeds, and dashboards allowed
comprehensive monitoring of thousands of SKUs across multiple
categories. Real-time alerts and visualizations ensured timely
interventions to maximize revenue and maintain competitive advantage.
Client Testimonial
The team’s approach to Digital Shelf Analytics has transformed
our e-commerce strategy. Using real-time insights, we optimized
pricing, improved inventory planning, and identified high-demand
SKUs. The dashboards and automated workflows gave us a clear view
of marketplace trends across FirstCry and Walmart. Thanks to this
project, we have seen measurable growth in sales, better stock
availability, and higher conversion rates.
Their expertise in scraping, price monitoring, and analytics made a significant difference in our ability to compete effectively in the kids’ products segment. We highly recommend their services for any brand looking to leverage advanced analytics for marketplace optimization.
– Head of E-commerce, Leading Kids Brand
Final Outcome
The project delivered significant results in Price Benchmarking and
Kids Product Data Analytics From FirstCry & Walmart.
The brand achieved full visibility into competitor pricing and
promotional strategies, enabling optimal pricing for maximum revenue.
Real-time monitoring of SKUs across FirstCry and Walmart reduced
stockouts, improved fulfillment efficiency, and increased conversion
rates. Actionable insights into sales trends and high-demand SKUs
allowed the brand to optimize inventory and focus marketing efforts on
products with the highest ROI.
Additionally, price benchmarking ensured that the brand remained
competitive, maintaining margins while adhering to MAP guidelines.
Overall, the implementation of Kids Product Data Analytics From
FirstCry & Walmart enabled data-driven decision-making, enhanced
marketplace performance, and strengthened the brand’s e-commerce
presence, leading to measurable growth in sales, customer satisfaction,
and market share.
Learn More: https://www.actowizmetrics.com/kids-product-data-analytics-firstcry-walmart.php
Originally published at: https://www.actowizmetrics.com
