Infographics for marketing by infographics designing company
Author : Justwords Consultants | Published On : 29 Apr 2024
Visually appealing content has always been an effective tool for marketing and branding. It engages your audience while simultaneously nudging them towards your brand. We can like infographics to billboards and street signs. The only difference is that infographics are digital and are designed by an infographics designing company.
Most of the information that is transmitted to the brain is visual. This makes infographics a very powerful tool that must be in your marketing strategy. Infographics have shown to drive major results when incorporated during content marketing. The key is finding the right infographics designing company to bring your ideas to life.
In this article, we will be looking at infographics in detail and how an infographics designing company uses it to drive good content marketing results.
Here we go.
What is an infographic?
An infographic is a visual representation of data through the use of visual elements such as charts, graphs and illustrations. It is a compelling piece of media that is used to communicate with the audience clearly and effectively.
In digital content marketing, it is used as a storytelling tool to turn otherwise technical and complicated pieces of information into compelling and visually appealing stories that can be easily understood.
Benefits of using infographics
It is easy to understand
Infographics break down complex information into simpler pieces which makes it easier and faster to understand.
It attracts and engages visitors
It is easier to attract visitors with infographics rather than with written texts alone. According to statistics, posts with infographics have higher chances to be read and encourage visitors to spend more time on your website.
Brand awareness
The human brain still retains information obtained visually for up to three days. This makes infographics a useful tool to show your audience a clear image of what your brand is and stands for.
Improves click-through-rates (CTRs)
Infographics boosts ad performance in general and boosts CTRs. This is because internet users are most likely to open a visual content rather than other forms of content.
Improves SEO performance
Infographics improve SEO performance and SERP rankings due to lower bounce rates, increased website traffic and engagements. Engaging infographics are also easily shareable, this can also improve website traffic.
How do infographics designing company drive results?
As a content creation company, there are several strategies that are used to drive desirable marketing results through the use of infographics. The good thing with infographics is that they stay relevant for a long time. And as a result, you don’t have to go through the process of creating them over and over.
To give your brand a facelift, here are a few ways to use infographics.
Add them in your blog posts
Infographics alone are great tools used by an infographics designing company. However, they are better utilized when combined with other content market strategies.
Adding infographics to your blog posts makes the blog more engaging. Your blog is easier to understand when you provide charts and other illustrations for more explanation.
Use them as a pop-up
You can use infographics as a pop-up on your website to tell visitors about new launches or a new piece of content that is relevant to them. This is a great way to call attention to that new feature that you want visitors to know about.
Use them as a social media post
You can create engaging infographics about your brand or its products and share them as a social media post for your followers. Sharing infographics on social media promotes brand awareness, educates your audience and serves as a way to generate website traffic.
Entertaining content is often shared on social media by your followers which further widens brand’s reach and boosts website traffic.
Infographics can be used as posts on Facebook, carousels on Instagram and LinkedIn, and as Twitter threads.
Share infographics in email newsletters
To avoid sending out boring newsletters that nobody would like to read, use infographics instead. Infographics are the best type of content used for email newsletters.
Using infographics for email newsletters is more effective in generating leads and increasing conversions.
Share infographics with former clients or cold leads
Do you have a new product or are currently having a sale? Then infographics are a great way to let your former clients know of this information. Due to the visually appealing nature of infographics made by infographics designing company, they have a higher change of re-engaging a former client’s interest
Infographics also help to ignite a cold lead’s interest in your brand. You can use it to remind them of improved services or mouth-watering deals they wouldn’t be able to resist.
Use infographics for external and internal linking
Infographics can serve as links to connect your webpage to other pages within or outside your site. The difference of this strategy with using anchor texts is that infographics are more likely to generate a click than bland anchor texts.
These strategies used by an infographics designing company have generated impressive content marketing results.
Conclusion
When creating a content marketing strategy, it is important to note that your audience has a short attention span. As such, including infographics in your content strategy is a necessity.
Contact an experienced content creation company to give your brand the desired results with engaging and entertaining infographics.
