India's Most Popular Underwear and Innerwear Brands

Author : Ishan Rathore | Published On : 27 Jun 2026

Top 5 Undergarment Brands in India for Comfort, Quality, and Style

 

 

When it comes to everyday comfort, choosing the right undergarment brand is just as important as selecting the right outfit. A good underwear brand offers superior comfort, durability, breathability, and style. Whether you're shopping for men's briefs, women's lingerie, vests, or athleisure wear, these top undergarment brands have earned the trust of millions of customers.

1. Jockey

Jockey is undoubtedly one of the most popular and trusted undergarment brands in India. Known for its premium-quality fabrics, excellent fit, and long-lasting comfort, Jockey offers a wide range of products for men, women, and kids.

From everyday briefs and boxers to sportswear and loungewear, Jockey has something for everyone. The brand frequently runs exciting promotions, making it easier to save on premium products. If you're looking for the latest Jockey Deals, you can find discounts on underwear, vests, bras, leggings, and activewear throughout the year.

Why Choose Jockey?

  • Premium fabric quality

  • Excellent comfort and fit

  • Wide product range

  • Durable and stylish designs

  • Regular Jockey Deals and offers

2. Lux Cozi

Lux Cozi has been a household name for decades. The brand is known for offering affordable innerwear without compromising on comfort. Their products include briefs, trunks, vests, and thermals designed for daily wear.

Highlights:

  • Budget-friendly pricing

  • Comfortable cotton fabrics

  • Strong market presence

  • Wide availability across India

3. Van Heusen Innerwear

Van Heusen combines fashion with functionality. Their innerwear collection focuses on modern designs, moisture-wicking technology, and superior comfort. The brand is especially popular among working professionals who want premium innerwear with a stylish appeal.

Highlights:

  • Modern and stylish designs

  • Premium quality materials

  • Advanced fabric technology

  • Comfortable everyday wear

4. Enamor

For women seeking premium lingerie and intimate wear, Enamor is one of the best choices. The brand offers bras, panties, shapewear, and activewear designed for maximum comfort and confidence.

Highlights:

  • Premium lingerie collection

  • Elegant designs

  • Superior support and comfort

  • Wide range of sizes

5. Calvin Klein

Calvin Klein is a globally recognized brand famous for its iconic underwear collections. Known for minimalist designs and luxury comfort, the brand appeals to consumers looking for premium innerwear with a fashionable edge.

Highlights:

  • Luxury innerwear collection

  • Premium fabric quality

  • Iconic branding

  • Modern and stylish fit