WhatsApp is a versatile conversation platform subjected to its ease of use, top features like WhatsApp catalogue for boosting sales and regular updates in terms of its features, security, and privacy.  

WhatsApp broadcast is a very important and dynamic feature of this most engaging social channel.    

With this WhatsApp feature, businesses can communicate with their customers in a very innovative manner. More importantly, as other broadcast receivers can’t see your contact details, you don’t have to compromise on privacy as in WhatsApp groups. Stay tuned with us, if you are planning to leverage WhatsApp broadcast feature into your WhatsApp marketing and growth strategy.  

In this blog, we will explore major points related to WhatsApp broadcast and how it’s useful to businesses.  

How WhatsApp broadcast is different from WhatsApp group?  

It enables sending messages, images, or videos to bulk contacts at once. It has many unique attributes that distinguish it from WhatsApp groups.  

In WhatsApp group, discussions by users are interactive while in broadcast, messages are sent only to the predefined members. The members in the broadcast list can see your message as a private message in their chat. Any discussion that happens is visible only in the individual chat and other members of WhatsApp broadcast list can’t see it.       

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As broadcast messages are sent as individualized messages, it allows personalization in mass communication. WhatsApp group feature allows you to see all the participants involved in that group. But in the case of WhatsApp broadcast, you can’t see who else received the same message.   

Being a one-way communication platform, WhatsApp broadcast is an efficient tool for circulating information as an individual message. WhatsApp broadcast is undoubtedly an important feature for businesses and individuals because it connects with a large audience effectively.   

WhatsApp broadcast can be a turning point in your growth strategy. Take your WhatsApp marketing game to the next level with WebMaxy Advanced sale and marketing tool. 

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