HOW TO WRITE SEO-FRIENDLY CONTENT?

Author : Base2 Brand | Published On : 15 Sep 2021

Do you know that writing a blog is a skill itself? 

You need to think about the structure of your content. You need to make your content enjoyable for the reader. This way you will be able to keep your reader interested in the content.

This is a fact that if the people are going to like and understand the article, they will share it with their friends and family. This in the long run is going to improve your ranking as well!

As a pioneer Digital Marketing Agency In Mohali, we know the Importance of SEO-friendly content.  

But the question here is:

How to make content SEO friendly?

The very basic answer here is to work on writing skills. There are many other technical answers possible to this which will be discussed in a short while. 

There are few things that you need to keep in mind before you start the writing part.

You need to find out the trendy topic which people are focusing more on. Then you need to work on the focus keywords. This is what you need to do before you start writing actually!

Well, here are a few tips for you to make SEO-friendly content.

  1. YOU NEED TO THINK FIRST:

Before you start writing you need to think about the message which your piece is providing. 

You should ask a question:

What do you want to tell your readers?

What is the central or the basic question which you want to answer!

What is the purpose behind your content?

When you get the answers to these questions, then it is the right time to move ahead and start writing. 

You may take the help of the internet to get to your answers.

Once you have the basic idea of these questions, you are good to go!

  1. GIVE A STRUCTURE TO YOUR POST:

Another tip to write SEO-friendly content is to give structure to your content.

The fact is to write readable content you need to make it structurally rich. 

Now, what does it mean?

This means that every piece of content should have

  • Introduction where you may introduce the topic to your readers.

  • A body where the main points and the message of the content are mentioned.

  • A conclusion to sum up the article.

Make sure you divide your content into these points. This will make your article a better version with increased readability!

  1. USE RELEVANT HEADINGS AND PARAGRAPHS:

People who write the content focus on paragraphs but not everyone properly uses them. You need not make excessive paragraphs because they look nice!

Decide the structure of the content and then divide it into paragraphs and headings. Make sure the article is not too long. This will lead to a decline in the readership of the content.

What about the headings?

Just ask yourself what is the main theme of the paragraph and then give it a relevant heading. Make sure you summarize the main idea of the paragraph in a few words or a line effectively. 

If you give proper headings to the paragraph it will increase the interest of the reader. And if the reader is spending more time it is good for the website!

So, make sure you implement these tips and make your content SEO-friendly.

  1. USING RELEVANT KEYWORDS:

Do you know what the best way to make your content SEO-friendly is?

It is using the relevant keywords. Well, stuffing the content with the keywords may be a difficult task, but the fact is if you are not going to do so, it will impact your ranking negatively.

Google is getting smarter day by day! It wants the content which the user wants to read. So, Google doesn’t want you to write the keywords in every single line. Google understands the topic by recognizing synonyms and the focus keywords.

Make sure you use the relevant keywords and synonyms in the document. 

It is easy to identify the synonyms but it is a bit challenging to come up with relevant and focused keywords. But if you can overcome this challenge, your article is going to fall in the category of SEO-friendly content.

  1. OPTIMISING THE LENGTH OF THE ARTICLE:

There should be 300 words minimum in the blog. But also don’t forget to keep the length of the article balanced.

There is no doubt that Google likes long articles, but it is also a reality that long articles are always going to scare the readers!

One should only write long articles when one is skilled in them! If you don’t have a good experience then you should not try to indulge in long writings. 

So, always prefer to write a balanced article which is not too short and not too long. This is another tip to make your content SEO-friendly.

  1. NEED TO LINK TO EXISTING CONTENT:

Now, another trick to make your content SEO friendly is to link the content which you have written and is of the same nature.

It is going to make your current content and the previous content stronger on the SEO scale. The reason here is it increases the authenticity of the content. 

On the other hand, the link structure is also very important in the Google rankings. This is also going to create an interest among the readers to read more and this way the audience will also land on the previous blogs as well.

This concept of internal linking is useful for both readers and Google. This is a step to manage your content and also to make a difference between the content on your website.

There are many internal linking tools available that will help you in this.

So, make sure you follow the above-mentioned tip and grow your content and website. 

  1. NEED TO ADD CONTENT REGULARLY:

The best way to tell Google that your website is alive is to post consistently! This is of great importance because if you post less often then Google will crawl less often. This will impact the raking of the website negatively for sure.

But here is another point. Don’t just post for the sake of posting. Make sure you post quality content.

 Posting quality content will help you to increase the readability and hence the raking of the website. The content should be informative, well-written, and entertaining for the readers.

If you are the one who finds it difficult to keep a record of when to post, making an editorial calendar will be the best option.

CONCLUSION:

The days are gone when the SEO tricks were enough to get the best results. In today’s world, everyone looks for quality content. And you have to believe that good content always leads to more likes, shares, and returns. 

Well, there is no doubt in the fact that SEO-friendly content is a boon. There are always ways to increase the rankings using SEO techniques. But in the long run, you need to focus on quality content.