How to Create Accessible Posts on Instagram

Author : halema11223 halemas11223 | Published On : 20 Apr 2022

How to Create Accessible Posts on Instagram

Instagram isn't just popular among blind users. There are numerous click here legally blind users with active Instagram accounts. According to the Royal National Institute of Blind People, 93% of people who are blind have some form or partial sight.

If you incorporate deaf users - and images can be silent at all times - the number of people with disabilities who could be able to access your Instagram content could be greater than you believe.

This is why the visibility of your blog posts is vital - even though your impact on you might be minimal.

The tips and suggestions below can assist you in developing procedures and organizing your posts so that all your followers, regardless of circumstance - can benefit from you and your Instagram account.

1. add alt text to all images you share

The word "alt text" has connotations of code, especially meta information like tags. That's why they're often mistaken for alt tags (not the identical thing). Because many content creators think of the code as a job for someone else, alt text is frequently neglected during content creation and distribution, especially when it comes to social media.

Alt-text is the term used to describe the HTML attribute that holds the text of the image's description. This permits a browser to display the definition of an image should the image not load. Screen readers can also use an alt-text feature to spell the description of the image to users who are blind.

We're discussing the image's description and not the program that accompanies it.

Instagram has let users create and apply their alt-text to their photos for some time now, but not all users know how to do it.

When creating a new blog post when you create a new post, make sure to go to Advanced Settings, in which you'll be able to access accessibility features.

Choose "Write alt text" and write in the description of your photo.

A set of images that illustrate how to add an alt-text option to Instagram posts, as described in this article.

To add a description of the image on an already existing Instagram post, click the menu option on the base and choose Edit.

Select the option to edit Alt Text on the screen for editing information. This is on the right-hand side of your picture.

A collection of images illustrates how to add the alt-text to existing Instagram images, as described in the post

Yes, but no.

Instagram will automatically generate alt text for images when none exist. But, auto-generated alt text does not aim to save you time by developing your alt text automatically. It's an extra layer of protection for Instagram's visually impaired users to keep some or all of the experience when faced with a feed full of images that aren't accessible.

While any alternative text will probably be better than none, the result isn't that great.

For those who access the blog via screen readers, an auto-generated alt-text is displayed:

The majority of the details and information are missing.

The two dolls are knitted dolls.

The two dolls can be identified as both the queen and Prince Phillip.

The structure behind them isn't the Tower of London but an entryway into Windsor Castle - which is the place where the funeral of Prince Phillip was held.

Instagram's AI did not recognize everything significant in the photo and got all the other information wrong - aside from the fact that the picture was taken outside, which is not the point. Still, I'm certain you'll be able to agree.

The alt text on the above image reads, "Screenshot of an Instagram post depicting two knitted dolls of the Queen and Prince Phillip outside Windsor Castle."

2. Manually write the descriptions of your images

A good description of an image isn't just about SEO keywords or simple identifiers ("A man and an animal"). It's about offering your partially or blind users a similar experience to your sighted users.


Writing effective descriptions of images is a process that requires practice. This is why they must be a vital component of the process of creating content.

Beware of non-visual information that a visually impaired person can't discern from taking a look at the picture. If the image is taken from a film, it could be recognized. However, it isn't possible to tell what the item represents in terms of "great value" from a photo of a product.

Write your sentences in complete sentences to ensure that the information is easy to understand when read.

Be evocative. If the picture is designed to trigger an emotional response from the viewer, then the image's description must also.

Keep it within 125 characters.

Be careful not to overfill your alt text with keyword phrases or sell self-serving copy.

"Focus on the important aspects. What do you want your screen reader users to know about the image? How does it relate to your other web pages? What message are you trying to communicate?"

Alexa Heinrich, social media strategist, and advocate for digital accessibility

3. Include captions or subtitles in every video, not just Reels

Captions can make your videos more accessible for those who are deaf, but many others are more inclined to watch your videos when they don't have to crank up the audio. According to Biteable, 60% of marketing professionals believe that captioned videos are more effective.

When you upload longer videos to IGTV, you can include captions automatically generated by navigating to the advanced settings. These are fairly exact.


For smaller IGTV videos, it is possible that you could like to create captions that you write yourself to improve precision and control over how they appear in the video. Also, this means that your video will be accessible when you post it on other platforms.

Auto-generated captions currently aren't available on Reels. You'll have to manually write your captions and add them to your film as part of the production.

4. Limit emojis to the smallest possible amount.

Every emoji has a descriptive name, which the screen reader reads out. Some of them are very lengthy, especially when using emojis with skin tones that differ.

We apologize to anyone accessing this post using an electronic screen reader; here's an illustration.

with large eyes, clinking beer glasses, clinking beer cups and party poppers, male with medium tone skin dancing hamburgers, French fries, oncoming taxi."


Make use of emojis in moderation - and only with a purpose.

While emoji skin tone tones are ideal for inclusivity in racial groups in terms of accessibility, when it comes to accessibility is concerned, it might be better not to use the use of them when specifying an appropriate skin tone.

It would be best to leave any emojis until near the conclusion of the blog post so that they don't distract or slow the main text for screen reader users.

Screen readers would repeat, "Smiley face facial repeatedly. Screen users have changed the format and will now show a '20 smiley face that's not too bad. It's still better to utilize emoticons towards the bottom of a blog post."

5. Be cautious with your hashtags

Hashtags are crucial for the content you post to get found by the appropriate people. However, they may create confusion for blind people using screen readers.

Always use the case of camel - marking the beginning of each hashtag word with capital letters, such as. This ensures that screen readers can distinguish and spell the words correctly.

The inclusion of hashtags in the text of a blog post will save words and cut down on repetition, but the text may sound confusing and disjointed when reading on the screen reader. It is best to leave hashtags at the end of your post.

While sighted people can skim through a lengthy collection of hashtags, readers aren't as fortunate. If a post contains more hashtags and words, it can be a bit painful. Just add three or two most relevant hashtags or ones that are popular to every blog post.

6. Beware of animated GIFs

Flashing, blinking, or other captivating animations and GIF stickers are a favorite among the majority of Instagram users because they can draw people's attention. However, certain people are sensitive to these effects and could experience seizures.


In the end, some users might disable animation GIFs from playing automatically. Blind users might be confused without any extra information to help make sense of the GIF, particularly when it is a meme. GIF can be described as a viral meme that needs extensive knowledge.


Think about whether your message can still be understood and be clear for anyone unable to view the GIF.

When creating animated gifs, set the loop to stop at no more than five minutes.

Examine all animations and GIFs to ensure they are safe from seizures using an analysis tool for photosensitive epilepsy (PEAT)

However, if you upload GIFs GIF on Instagram, you'll need to include alt text, just like in every other photo.

Integrate accessibility into your process for creating content

Instead of allowing whoever publishes the blog post to create an appropriate description of the image at the last minute, add alt text in the deliverables for a copy that was agreed upon.


Make your transcripts and captions simultaneously with the video being edited.


If you embed accessibility into content initially, you'll have less of a chance that you'll need to modify or alter the content to ensure it's accessible before it's published.