How SMO Services Help Revolutionize FMCG Brands?

Author : Rohit Sahdev | Published On : 21 Sep 2021

Social Media Optimization or SMO is one of the most advanced versions of marketing strategy in current times. It is the association of search engine optimisation with social media channels. SMO techniques help build customers’ trust to turn potential audiences into prospective clients, boosting business sales. When it comes to competitive sectors such as FMCG- an industry with more than 50 Australian and many international brands- choosing FMCG SMO services in Australia is a worthy decision.  

Strategies Followed by SMO Services  

Social media is a powerful tool, and it is a great means to build business branding, create customer relationships, and promote services. The main objective of SMO services is to publish quality content on social platforms and design it to reach a large number of audiences. For FMCG based businesses, SMO services determine the percentage of happy clients who are using their products & services and identify the focus areas.  

  • Content Optimisation: The sooner a business comes with an organised content strategy, the more easily it will generate social media posts ideas. Low-quality content cannot engage customers due to its incapability to define business services. SMO services shares high-quality content that adds value to the readers.  
  • Integration of social media to website: For the promotion of FMCG brands, it is essential to boost its online presence. The SMO services professionals add social sharing buttons on the business site to blend social media and website. In addition, they include the site’s web link on the social site’s bio so that customers get a clear idea about the business’s service whenever they click on it.  
  • Social Searchability optimisation: Due to the cut-throat competition, ranking high on search engines and social media is a top priority for every brand. SMO services partner with the top SEO services Australia to gain maximum exposure of products and services in search results by using relevant keywords.  

Key Benefits of SMO for FMCG Brands  

  • Strong Brand Building: In the coming decades, the FMCG sector is predicted to expand widely, which will give rise to a competitive environment among various businesses. FMCG SMO services effectively create brand awareness campaigns and help businesses stand out in the wide market.   
  • Drive Quality Traffic: One of the major benefits of social media optimisation is its ability to generate quality traffic. SMO employs various effective internet strategies for businesses to reach customers worldwide. In addition to this, it doesn’t involve huge investments.  
  • Improves Search Results visibility: The strategies of SMO and SEO is quite similar. However, when these services are executed better, it improves business visibility in search results. Moreover, SMO provides a good collection of quality backlinks that brings massive traffic to the website.  


The importance of social media is increasing, and businesses are becoming reliant on it to promote their services. The FMCG market is too vast and diverse; hence, SMO techniques are a great way to bring unique visitors, so that online traffic to the site gets considerably increased. 

Are you willing to develop a robust SMO strategy for your FMCG company in Australia? Speak to experts of O2 digital.    

O2 digital is the leading SMO and SEO company in Australia that helps business enhancing their brand reputation, search visibility and website traffic. Contact the team for more business enquiries.