Homogeneous plain plastic extension sockets cannot attract retail consumer attention in supermarket hardware stores, leading low shelf turnover rate and weak brand premium ability. Many electrical manufacturers only focus internal safety structure ignoring shell beautiful design mold development, resulting wholesale distributors trapped in low price vicious competition. Based years retail market terminal research experience across Europe Southeast Asia, this article analyzes multi dimensional sales promotion value of customized beautiful extension socket appearance, with real supermarket sales data for brand wholesale clients reference.

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