Fruit And Vegetable Ingredients Driving Demand For Healthier Food Options

Author : Leena Shedmake | Published On : 16 Jan 2024

Fruit and vegetable ingredients are widely used in numerous food applications including beverages, dairy, bakery, confectionery, and others. They provide important nutrients, colors, flavors and textures to food products. Fruit and vegetable ingredients are derived from various crops including berries, citrus, tropical, and others through different processes such as juices and purees, flakes and powders, pastes and concentrates, and others. These ingredients are available in different forms including concentrates, purees, juices, slices or dices, flavor encapsulates, and others.

The global fruit and vegetable ingredients market is estimated to be valued at US$ 224.37 Bn in 2023 and is expected to exhibit a CAGR of 22% over the forecast period 2023 to 2030.

Market Dynamics:

The fruit and vegetable ingredients market is witnessing high growth owing to the increasing demand for healthier food and beverage options among consumers. Consumers are increasingly opting for food products with natural ingredients and fewer additives which is driving the demand for fruit and vegetable ingredients. As fruit and vegetable ingredients provide nutrients, flavors and Colors to food products naturally, their use allows manufacturers to develop product formulations with clean label.

Also, the changing dietary habits and rising health consciousness coupled with increasing awareness about benefits of fiber-rich diet are some key factors fueling the growth of the fruit and vegetable ingredients market. Moreover, rising disposable income and growing middle-class population in developing countries present significant growth opportunities for players operating in the market. However, price volatility of raw materials may hamper the market growth over the forecast period.

SWOT Analysis

Strength: The fruit and vegetable ingredients market offers various nutritional benefits and health advantages. Fruits and vegetables are rich in vitamins, minerals, antioxidants, and other bioactive components essential for human health and well-being. The rising health-consciousness among consumers globally is driving the demand for fruit and vegetable ingredients.

Weakness: The quality and safety of fruit and vegetable ingredients depend highly on pre- and post-harvest handling practices. Contamination during processing and packaging can negatively impact the organoleptic and nutritional properties of the ingredients. Frequent contamination outbreaks related to pathogens may undermine consumer confidence in fruit and vegetable ingredients.

Opportunity: Consumer demand for clean label, natural, and organic products is surging exponentially worldwide. Fruit and vegetable ingredient manufacturers can leverage this opportunity by developing naturally sourced, minimally processed, and organic ingredients. The growing vegan and flexitarian population also presents opportunities for fruit and vegetable ingredient suppliers to offer plant-based alternatives.

Threats: Climate change poses significant threats to consistent fruit and vegetable production. Extreme weather events like droughts, floods, and storms can damage crops, lower yields, and increase raw material costs. Rising geopolitical tensions and changes in trade policies also threaten the smooth supply chain of ingredients imported from other countries.

Key Takeaways

The Global Fruit And Vegetable Ingredients Market Size is expected to witness high growth propelled by rising health consciousness, busy lifestyles, and growing demand for convenient packaged foods.

The Asia Pacific region is expected to dominate the market over the forecast period owing to population growth, rising disposable incomes, and shifting diets in countries like China, India, Japan, and South Korea. Countries in the region also account for the largest fruit and vegetable production globally.
North America currently holds a significant share in the global market backed by high nutritional knowledge and increasing consumption of healthy snacks and beverages fortified with fruit and vegetable ingredients. However, the market in Europe is anticipated to grow at a steady pace supported by stricter regulations favoring natural ingredients.

Key players operating in the fruit and vegetable ingredients market are Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels. These companies focus on strategic acquisitions and new product development catering to nutrition, convenience, and sustainability needs of consumers and manufacturers. They also emphasize sustainable and traceable sourcing to strengthen their market position.
 

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