Fast Lane Ahead: McLaren Expands Collaboration with OKX for a Thrilling 2024 F1 Season

Author : Elisabeth Louise | Published On : 19 Jan 2024

OKX, a leading cryptocurrency exchange, has taken its presence in Formula 1 to the next level by expanding its collaboration with McLaren. The exchange's logo will be prominently featured on the side pods of McLaren's F1 cars for 20 races in the upcoming season, providing maximum visibility during races. This move underscores the deepening relationship between OKX and McLaren, following a successful partnership in 2023.

OKX and McLaren are not only focusing on branding but also engaging fans through exclusive events like the OKX Race Club during the Singapore Grand Prix. The partnership aims for a "decades-long" collaboration, with a new F1 livery co-designed by OKX and McLaren set to be unveiled in Singapore. The strategic bridge between the world of Web3 and Formula 1 reflects the evolving landscape of cryptocurrency's mainstream adoption.