Donatella Versace Launches New Chapter with Revolve Group

Author : StyleTrend Wire | Published On : 24 Sep 2026

The fashion world is buzzing after Donatella Versace confirmed her next big move. In a announcement made on September 21, 2026, the Donatella Versace new brand launch with Revolve was revealed as an independent joint venture between the iconic designer and online retail giant Revolve Group, with Donatella taking the reins as Chief Creative Officer.

A New Identity, Built From Scratch

Unlike her three-decade run shaping Versace's aesthetic, this venture gives Donatella a blank canvas. The brand is entirely separate from the Versace fashion house, which Prada Group acquired in 2025. She continues to serve Versace as chief brand ambassador, but creatively, her focus has shifted entirely to this new project — one built without any connection to the Versace name due to contractual restrictions tied to her exit.

Rolling Out in Phases

Rather than launching everything at once, the brand will debut with beauty products first, expected in 2027, with fashion and lifestyle categories following afterward. This phased approach mirrors a common strategy among modern designer ventures: beauty products are quicker to develop, easier to price accessibly, and simpler to market through social media and influencer channels — ideal for reaching the Millennial and Gen Z audiences this brand is targeting.

Revolve's Role in the Partnership

Revolve Group isn't new to designer collaborations. Founded in 2003 by Michael Mente and Mike Karanikolas, the company has built an incubator model for launching brands with cultural figures, including Cardi B's Grow-Good Beauty and Sofia Richie Grainge's SRG label. With reported 2025 revenue of about $1.23 billion and a platform hosting roughly 1,600 brands, Revolve brings exactly the kind of infrastructure and digital reach that can help a legacy designer connect with a younger, more online generation.

Speaking about the partnership, Revolve's co-CEOs highlighted the opportunity this creates. Michael Mente noted that it gives Donatella's creative vision a completely new platform to build from, while Mike Karanikolas pointed to the potential of combining her design authority with Revolve's global infrastructure to create something distinctive for the long term.

What This Means Going Forward

For now, key details — including the brand's name, product lineup, and exact release date — remain under wraps. But the direction is clear: this is not a limited-edition collaboration or a one-season capsule. It's designed to be a lasting business built around Donatella's design philosophy, which she describes as fearless, inclusive, and deeply tied to music, film, and contemporary culture.

As 2027 approaches, more details are expected to surface. Until then, fashion insiders and fans alike will be watching closely to see how Donatella Versace's next chapter takes shape outside the house that made her name.