Discovering the Potential of Branding in Dental Clinics
Author : Shailesh Gajjar | Published On : 27 Apr 2024
According to the American Dental Association, the total number of dentists in America in 2023 was 202, 304. There are 60.4 dentists per 100,000 populations in the country. Another report by the IBIS World mentions 181,461 dental businesses in the US as of 2023. The organization says the dental industry in the US has grown by 0.5% per year on average from 2018 to 2023.
A dental professional knows that running a practice is costly. The higher business costs include wages, purchases, and rent & utilities. Additionally, there is also the burden of marketing. The dental market in America is competitive. And, one cannot bring in new patients every day. To sustain the business, offer supplemental services like teeth whitening and build a loyal base of patients who will return for treatments and refer you to others.
Crucial Marketing Tips for Better Customer Retention
Let’s discover how the right approach to branding can enhance the patient experience, ensure better revenue, and lead to improved business growth.
1. Build a Unique and Consistent Brand Identity
Building an unforgettable brand can spell success for your business in the competitive world of oral healthcare. Branding goes a long way in creating a unique identity for your business and helps your patients remember you the next time they need oral care.
Present a consistent and reliable image of your dental practice whenever you come in touch with your existing and potential patients. From direct mail postcards, emails, and websites to the in-office marketing material, streamline everything to match your UVP (Unique Value Proposition) and core values.
Bonus: When deciding on your brand UVP, pick your forte that sets you apart from the competition. Whether it is hi-tech dental solutions or a focus on comfort and personal touch, your UVP will give a clear understanding of your brand to the patients, and thus, lead to better customer satisfaction.
2. Re/Create an Outstanding Logo
Your logo is much more than your business name and tagline. It is an emblem of your organization and holds the power to sway patients and encourage them to book your services. Understanding your UVP and target market can help you choose the right logo. Even if you have picked a logo in haste, there is no better time than now to create an attractive logo that delivers your message.
When redesigning your logo, keep it simple and memorable. One look at the image should give a clear understanding to your patients. Instead of trendy options, pick a timeless design that allows you to keep the logo indefinitely.
Always pick a reputed designer to create a one-of-a-kind logo for your brand. Picking your logo online from free websites can lead to duplicity because many other businesses tend to do the same.
Bonus: Opt for multiple logo variations to ensure variety and evoke customer emotion. Plus, the primary logo may not fit on every surface/location. In addition to the primary logo, choose a secondary logo with a different color, size, or orientation. Include logo variations in the form of sub marks and icons to support your brand.
3. Discover The Power of Tangible Marketing
Successful businesses in the dental industry do much more than social media marketing, SEO, and in-office promotions. Often, dentists need to remember the crucial aspect of tangible marketing. It can help professionals retain patients and offer higher lifetime value.
Tangible marketing is not confined to business cards, brochures, posters, and promotional postcards. And, it is also not about sending freebies. A smart strategy can include private-label solutions. You can grab the patient’s attention by custom-branding the dental supplies you use at the clinic
Think of the hours a patient spends in the treatment chair. You can grab their attention better than a social media post if you use custom-branded teeth whitening syringes or offer custom-branded retainer cases.
In addition to using branded supplies at the dental clinic, you can offer take-home teeth whitening kits to ensure Top-of-the-Mind Awareness or TOMA. By using your logo and branding on dental supplies, your business has a better chance of ranking higher in the consciousness of consumers. It results in better customer loyalty, patient retention, and word-of-mouth marketing.
Transform Take-Home Products into Marketing Materials!
If you want to learn whether tangible marketing will work for your business, adopt a cautious approach by working with a manufacturer that offers low MOQ teeth whitening kits. This way; you can ascertain customer reaction and test the water before committing yourself.
Take it to the Next Level!
As dental practices evolve in the 21st century, our marketing strategies must make progress to accommodate the changing needs of our patients. Your dental clinic must stand out from the competition. So, while traditional marketing approaches like billboards and mailers still work, dental professionals should also explore newer avenues like custom branding to personalize their brand and create a unique identity for their business.
Want to build a successful dental brand? Work with a reputed private-label teeth whitening manufacturer to order custom take-home whitening syringes kits at low MOQ.
