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Digitally Printed Wallpaper Market is Poised to Grow at a Highest Pace Owing to Rising Consumer Spen

Author : Nishant Sherkhane | Published On : 23 Apr 2024

The digitally printed wallpaper market is witnessing tremendous growth owing to rising consumer spending on home décor and interior design. Digitally printed wallpaper provides enhanced design flexibility, vibrant colors, and realistic textures which are driving their demand from both residential and commercial sectors.

The Global Digitally Printed Wallpaper Market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 To 2031.

The Digitally Printed Wallpaper Market Size have gained popularity as they provide high-resolution prints and allow for limitless customization of textures, patterns, and colors. They offer seamless tiling properties, quick drying, and are eco-friendly as less material is wasted during production. Realistic photographic images can be replicated without quality loss which is fueling their usage in hotels, restaurants, offices, and other commercial places. The product contains anti-microbial agents which reduce the growth of mold, bacteria, and other allergens. This makes them suitable for application in healthcare and educational facilities.

Key Takeaways
Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles & Wallcovering, Londonart, and John Mark Ltd.

The rising consumer spending on home interiors and increasing residential construction activities are fueling the demand for digitally printed wallpapers. Rapid urbanization and growth of the real estate sector in developing nations provide significant opportunities.

Technological advancements are being made to improve the resolution and capabilities of digital printers. Ink jet printing technology allows for the replication of delicate textures. Water-based inks provide improved colorfastness and fade resistance over long-term usage.

Market Trends
Customization and personalization are emerging as key trends in the digitally printed wallpaper market. Buyers can easily choose from an extensive catalog of designs, textures, and colors online and customize wallpaper as per their specifications. This is especially popular for small-scale renovations and Do-It-Yourself (DIY) projects.

Sustainable digitally printed wallpapers made from recycled materials are gaining traction. Eco-friendly products containing FSC certified paper, solvent-free inks, and zero-VOC emittance offer an environment-friendly interior décor solution. Major manufacturers have introduced sustainable wallpaper lines produced via renewable energy to cater to the rising demand.

Market Opportunities
Commercial construction projects for malls, offices, hotels hold significant opportunities. Feature walls, backdrops for exhibitions, and other architectural applications require visually appealing and durable wallpapers. Digitally printed products meeting specifications for high traffic areas will see increased adoption.

Development of antimicrobial wallpapers especially post-Covid provides an avenue. Products with properties to inhibit bacteria, virus, and fungi growth are ideal for healthcare facilities, schools, and other places with heavy human contact. Technological advancements can further enhance their self-disinfecting abilities.

Impact of COVID-19 on Digitally Printed Wallpaper Market

The COVID-19 pandemic has severely impacted the growth of the digitally printed wallpaper market. During the initial lockdown phases imposed globally to curb the spread of the virus, the construction activities as well as interior decoration projects came to a halt. This adversely affected the demand for digitally printed wallpapers which are majorly used in residential and commercial construction. As people were confined to their homes, the need for renovation and remodeling of spaces declined sharply.

However, with lifting of lockdowns and transition to living with COVID-19, the market is witnessing signs of recovery. As economies are reopening, the construction activities have resumed gradually. The spending on home improvement and remodeling is also gaining momentum as people are focusing more on transforming their living spaces. Moreover, the demand for digitally printed wallpapers is expected to rise in the commercial sector as well with offices and other workplaces implementing enhanced sanitization and hygiene standards. The unique features of these wallpapers such as antimicrobial properties against virus, easy cleaning, and quick change of designs as per themes are fueling their uptake in public settings.

Looking ahead, manufacturers are targeting healthcare, hospitality, and education sectors for new opportunities. They are innovating wallpaper collections focusing on wellness, minimal touch, and sustainability to suit the evolving needs of the post-COVID world. The markets in Asia Pacific region especially China and India are recovering faster compared to Europe and North America. Overall, while short-term growth was impacted, the long-term outlook for digitally printed wallpaper market remains positive with measures to control the pandemic and shift to new normal ways of living and working spaces.

Geographically, Asia Pacific region represents the largest market for digitally printed wallpapers in terms of value. This is attributed to robust growth of China, the largest consumer as well as producer of wallpapers globally. Rapid urbanization, rising disposable incomes, and growth in real estate construction have greatly accelerated the demand growth in the region. Within Asia Pacific, India is expected to be the fastest growing country market during the forecast period, with digitally printed wallpapers gaining widespread popularity across residential as well as commercial establishments due to their vibrant designs, durability and affordable prices.

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