Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024

Author : Rajesh Kumar | Published On : 19 Apr 2024

There are also many career paths on offer so it’s important to go with what you're most curious and passionate about. When I was leaving university and heading out to work, the thought of building up my own LinkedIn would have terrified me. Volunteering felt like more of a thing I could do because I thought you could try and learn and meet like-minded people. Go with wherever your natural is, because it's not about trying to be this perfect candidate. For example, do you love keyword research and data analysis? SEO could be for you. Or do you enjoy researching and writing content for multiple channels? Content marketing could be a great career. Here’s a digital marketing family tree to show the many roles and routes on offer from digital marketing intern to Head of Digital Marketing. This year and beyond, it’s not only AI that will provide career opportunities. As we mentioned, data analytics is a huge growth area. Not only gathering data through data capture campaigns but also being able to analyze it across different platforms. If you're thinking about specialisms knowing about data within marketing and the data regulations is huge. Very few marketers know what they should know in this area. SEO is another rapidly evolving area (especially as Search Generative Experience kicks in) as is social media marketing with the success of social commerce, content marketing and paid search to drive paid traffic as organic continues to decline. Ultimately it’s important for marketers looking to progress in their career to have a good understanding of many aspects of digital marketing along with the general skills companies expect. How do you future-proof skills and get ahead? Building a career requires you to put the work in. It doesn’t happen overnight. It comes with dedication, experimentation, listening, collaboration, experience and most importantly learning. Practice active listening if you're going to be a marketer. It's not just about asking people questions in the industry. How did you get that job? How did you get that pay rise? It's also listening to customers. Not just listening to the words on the surface level but what’s driving them? What is it that you can get beneath the surface that will help you understand them better? I believe there are four key areas to focus on to future-proof your digital marketing skills: Data and creativity - These two areas are critical to digital marketing and it’s good to develop skills in both. Network - Marketing is about people and it always will be. Make connections, collaborate, and get to know your peers. EI + AI - Emotional intelligence and artificial intelligence combined could create the super worker of the future! Keep learning - Take courses, use marketing tools, and show your passion for the industry. There are lots of short courses you can take that give you a new perspective and introduce you to something new. I would be directional and say “this is the path that I want to go on. In five years, I want to be a manager at X, working on their social media.” So to get there, what do you need to learn? Carve out a successful digital marketing career Wiith so many opportunities for digital marketers it's important to have the latest skills and knowledge. Our Professional Diploma in Digital Marketing looks at how to succeed in this new AI-driven age and explore key areas such as social media, email marketing, SEO, analytics, content marketing strategy and much more. "