Digital marketing encompasses all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, online advertising (such as PPC or display ads), influencer marketing, and more. Digital marketing allows businesses to reach their target audiences in a cost-effective and measurable way, enabling them to analyze campaigns and understand what is working and what isn't in real-time.