Defining the Most Crucial Steps in Commercial Photography

Author : Charlie Cotugno | Published On : 17 Sep 2021

Being a professional photographer in the industry necessitates taking photographs that sell, or at the very least convince potential clients to take action in your favor. Now, if you're a photographer considering a career in product or commercial photography, you should realize that there are numerous chances available. Commercial photography can put your talents to the test and may be quite beneficial when the photographs get added to your commercial photography portfolio, whether it's getting paid more or obtaining additional business chances. If you want to work as an advertising photographer, you must know how to use a camera as well as technical skills such as lighting and post-production. So, there are several things you can do if you want to be a good commercial photographer and preserve that attractiveness in your photographs that attract clients to your business. If you consider it, all photography is commercial if you know where and how to sell your photographs. So, if you work in commercial photography, you should become familiar with many types of it so that you may better prepare for the job.

Defining the Most Crucial Steps in Commercial Photography

•    Start with the Lighting: When it comes to commercial photography of a product or service, the first step is to set up the lighting. This is determined by whether you do a photoshoot indoors or outdoors. In any case, you'll need some lighting to brighten the subject and eliminate shadows. For commercial product photography, three-point lighting can be used to set up lights. When photographing real estate, the golden hour is ideal for capturing the most mystical images.

•    Prepare the Subject: Preparing the subject for the shooting is another crucial step in improving your business photography. Arranging the topic is just as crucial as preparing a studio or experimenting with different angles for a commercial advertising photographer. As a result, make sure to tidy up your subject to make it appear its best.

•    Focus on the Details: There are a lot of photographs on the internet that don't show enough details or give a good summary of what a thing looks like. However, if you're performing business photography, it's critical to pay attention to details while also portraying the overall picture. You can achieve this by using a shallow depth of field, which allows you to focus on details while blurring off the less significant elements of an image. However, shallow DOP should be used with caution because it can spoil your shot by blurring out important features.

•    Go Hard on Post Processing: Bring those photos to the editing table once you've finished with commercial photography. A photo will always need a little improvement and retouching, whether it's for advertising or for selling on an eCommerce website. As a result, make certain that you are doing so to increase the quality of your photographs. Furthermore, avoid going overboard. Editing also aids in the manipulation of images to meet the needs of the client.

Charles Cotugno Photography specializes in headshots, commercial, event, music, and branding photography services in Seattle, Bellevue, Renton, Tukwila, Burien, Kirkland, Issaquah, SeaTac, Tacoma, Federal Way, Kenmore, Lakewood, and Kent, WA. To know more, visit