The name Comme des Garçons is one of the most intriguing in the fashion world. It sounds French, carries a poetic tone, and doesn’t immediately reveal its meaning. But behind it lies a deeper idea connected to identity, rebellion, and the creative vision of its founder, Rei Kawakubo.

So why did Rei Kawakubo choose a name that translates to “like the boys”? The answer reflects her philosophy of challenging norms and redefining fashion.

What Does “Comme des Garçons” Mean?

“Comme des Garçons” is a French phrase that translates to:

👉 “Like the boys”

Kawakubo chose this name in the late 1960s, even though she is Japanese and had no formal background in French culture. The phrase was inspired by a line from a French song, which gave it a poetic and slightly mysterious feeling.

But the meaning goes far beyond a simple translation.

Breaking Gender Norms

One of the main reasons behind the name is its connection to gender expression.

At the time, fashion for women was often defined by:

• Soft silhouettes
• Feminine details
• Traditional beauty standards

Rei Kawakubo wanted to challenge these ideas. By choosing “Like the boys,” she signaled a shift away from conventional femininity.

Her designs often include:

• Oversized shapes
• Dark color palettes
• Asymmetrical cuts
• Androgynous styling

This approach allows women to dress outside traditional expectations and explore a more neutral or expressive identity.

A Statement of Rebellion

The name also represents rebellion against fashion norms.

Comme des Garçons has always been known for:

• Unconventional designs
• Deconstructed garments
• Anti-fashion concepts

By choosing a non-Japanese, non-obvious name, Kawakubo positioned the brand as something different from the start. It was not meant to fit into existing categories.

“Like the boys” becomes a metaphor for freedom—freedom to dress, create, and think differently.

https://commedesgarcoons.com/

Influence of French Culture

Even though the brand is Japanese, the use of a French name connects it to the global fashion world, especially Paris, which is considered the center of high fashion.

Comme des Garçons debuted in Paris in the early 1980s and quickly gained attention for its radical designs. The French name helped the brand:

• Enter international markets
• Stand out in the fashion industry
• Create a sense of artistic identity

It added a layer of sophistication and mystery.

Beyond Literal Meaning

It’s important to understand that Kawakubo did not choose the name just for its literal translation. The phrase carries an emotional and conceptual meaning.

“Like the boys” can represent:

• Strength and independence
• Breaking stereotypes
• Redefining beauty
• Individual expression

This aligns perfectly with the brand’s overall philosophy.

Lasting Impact on Fashion

The name Comme des Garçons has become symbolic of innovation and creativity. It represents a brand that does not follow trends but instead creates its own path.

Through both its name and designs, the brand has influenced:

• Gender-neutral fashion
• Avant-garde design movements
• Modern streetwear and high fashion

Rei Kawakubo’s vision continues to inspire designers around the world.

Conclusion

The meaning behind Comme des Garçons goes far beyond “like the boys.” It reflects a powerful idea about freedom, identity, and challenging traditional norms. By choosing this name, Rei Kawakubo created more than a brand—she created a philosophy.

Today, Comme des Garçons stands as a symbol of creativity and individuality, proving that even a name can carry a deep and lasting impact in the world of fashion.