Chiropractic Coaching: How to Find a Chiropractic Coach
Author : SHARIQ KHATRI | Published On : 05 Oct 2021
Any business owner can attest to the fact that there are times when you need to find some help. This can be particularly true in the field of chiropractic because most chiropractic offices are run by chiropractors-most of whom have no business training or experience.
Let's face it, chiropractic college does not prepare its graduates for owning a business. This is not a negative statement against chiropractic schools, because the job of a chiropractic school is to prepare its graduates to be doctors of chiropractic, not necessarily business owners. It just so happens that most chiropractors work in private practice and therefore, if they own the clinic, they must also wear the hat of business owner. This is the reason we find so many chiropractors hiring chiropractic coaching such as business consultants, or practice mentors-not because they are struggling with their hat as the doctor, but because they are struggling with their hat as business owner. If you give this some thought, nearly every pro athlete has their own coach to help maximize their talent, so chiropractic coaching can be viewed in the same perspective: to maximize your talent.
So, how do you find the right help that will fit your needs? Well, although there may not be a perfect way to find the right chiropractic coaching help, there certainly ARE very specific actions you can take to find the right consultant for you.
Chiropractic Coaching Check-up
First, it is helpful to realize that almost every chiropractic consultant out there has successful clients. This is due, in part, because, there are some chiropractors that will be relatively success no matter what chiropractic coaching consultant they use. This same doctor who you might consider "successful" may also do a heck of a lot better if he had the help of a different chiropractic coaching consultant. So, the fact that a consultant tells you about a client that they have who has a big practice may not mean that you'll also do well with their program. You'd also want to find out how that client was doing prior to joining the chiropractic coaching program. Nonetheless, realize that a few big hitters mean little. What you'd want to see is a general trend of success from a majority of clients.
One of the first things to check into when investigating a
coaching company is what exactly are they going for as an end product of their program. Some consultants specialize in a specific area, such as marketing, or insurance billing. If the chiropractic coaching consultant you are considering is a specialist in one area, you'll want to make sure that they specialize in an area where you want help.
Secondly, with regard to the end product of their chiropractic coaching program, you'll want to see what kind of office their program creates. For example, some coaching programs are geared to create a cash practice, others an insurance practice, while other programs create an owner doctor centered practice that is personality driven-compared to another program which creates a staff driven office. You may or may not want any of these types of practices. Therefore, be sure to determine exactly what kind of office you will end up with if you do the program.