B2B Demand Generation on a Budget: Stretch Your Marketing Dollars and Fuel Your Pipeline

Author : Demanday group | Published On : 23 Apr 2024

Content Marketing:
Blog posts: Address target audience pain points and optimize for SEO.
Social media: Engage in meaningful conversations and share industry insights.
Free webinars/events: Offer valuable content in exchange for registration (leads!).
Cost-Effective Trends:
ABM Lite: Focus on a few high-value accounts and personalize outreach.
Micro-influencer marketing: Partner with targeted influencers for brand awareness.
User-generated content: Encourage testimonials and social mentions for free social proof.
Optimize Your Workflow:
Marketing automation: Streamline tasks like email nurturing and lead scoring.
Data-driven decisions: Track performance and adapt your strategy for best ROI.
Repurpose content: Breathe new life into existing content (blogs to videos, etc.).
Stretch your budget, leverage these strategies, and watch your B2B pipeline flourish!

Demanday Group: More than just a partner, an extension of your team.