Types of Businesses that Can Use Custom Yard Signs
Author : Steve Morgan | Published On : 29 Dec 2023
Many businesses these days use yard signs for marketing what they have to offer. These help in business grab the attention of passer by.
Yard signs are perfect if your primary aim is to target customers within the vicinity of your business. You don’t have to spend more on other advertising techniques if you just have to promote your products or services to people who do not have to drive far to reach your location.
The best way to use custom yard signs is by including a call-to-action, which encourages onlookers to take the next step. Here are some of the businesses that use customized yard signs.
1. Real Estate Agents
Yard sign printing is an effective and powerful advertising technique. Unlike TV commercials or billboards, it does not require you to be an expert in terms of marketing or know the current trends in the local traffic counts and target market. As you know your community and customers, you are the best judge of the proper location for the sign to optimize exposure. Moreover, they are flexible and be shifted around often to make the most of the various high-traffic locations.
The yard sign design ash to be easy-to-read. Verdana, Arial, and Sans Serif are great choices. Also, the font color has to be white on a black block, which makes it easier to read in a lower light. Keep the message direct and short to drive the viewer to action, such as call to get more details or visit the website.
Real estate agents often use yard signs printing to promote an upcoming house in the direction of the property on the listing. Customized signs can be made for drawing attention to ‘For Sale’ or ‘Coming Soon’ properties by placing signs on the wooden posts in the yard of the listings.
2. Retail Stores
Yard signs like magnetic signs are a great way to promote your local business for people living in that area. They can help in improving customer traffic to the store and can be impactful for grand openings.
When you are considering yard sign marketing, keep in mind that the message conveys a lot of information in a short space. Add the most important details but keep it simple to read. Use clear fonts for the message on the sign.
3. Insurance Agents
A well-designed yard sign is a great way to reach out to target customers. It needs to be large enough so that your potential customers are able to read it from far away and have an attractive message, which is simple. Also, the custom magnetic signs or yard signs you are printing have bright colors and graphics.
Lawn signs can help in spreading the word about your business, particularly if you have a limited marketing budget. these can be spotted easily by onlookers and provide an affordable solution for small businesses. You can print them in different sizes or shapes to ensure maximum visibility. Just keep in mind that you have limited space. Thus, the message has to be short and precise.
Encourage client loyalty and attract new business by utilizing yard signs for customers for whom you've successfully processed insurance claims. Satisfied clients are likely to showcase your yard sign for a certain duration, serving as a positive endorsement. Capitalize on environmental incidents, such as hail storms, which prompt consumers to seek insurance agents. Strategically place yard signs along roadsides and medians, where permitted, during such events to enhance visibility and draw in potential clients
