How do film promotion and marketing work?

Author : mahek dangi | Published On : 19 Feb 2026

Film promotion and marketing creates awareness and attracts audiences using strategic campaigns. Key film marketing strategies include:

• Pre-release buzz: teasers, posters, first-look videos.
   

• Trailer & digital ads: film advertising on social media, YouTube, OTT platforms.
   

• Media & PR: influencer reviews, press coverage.
   

• Offline promotion: billboards, TV, radio, events.
   

Conclusion

Using the right film marketing techniques and film advertising, film promotion and marketing effectively reaches audiences, builds buzz, and drives ticket sales.