Best Retail Analytics Solutions

Author : amelia amelia | Published On : 22 Apr 2025

Best Retail Analytics Solutions Powering Smarter Shopping in 2025

In today’s fast-evolving retail landscape, data is the new currency. Retailers no longer rely on guesswork—analytics drive everything from shelf placement to marketing campaigns. With the right retail analytics solutions, businesses gain a 360-degree view of customer behavior, sales trends, and operational efficiency.

These top retail analytics providers are enabling smarter, faster, and more personalized decisions across the industry:

1. SAS Retail Analytics

Headquarters: Cary, North Carolina
Specialty: Advanced AI and predictive modeling for retail demand forecasting.

SAS offers a powerful suite of retail analytics tools that help brands anticipate demand, optimize pricing, and streamline inventory. With real-time insights and machine learning capabilities, SAS enables better customer targeting and in-store efficiency.

2. Oracle Retail Insights Cloud

Headquarters: Austin, Texas
Specialty: Integrated data platform for customer, supply chain, and merchandising analytics.

Oracle’s platform connects data across the retail value chain. From optimizing assortments to improving fulfillment strategies, it’s a go-to for retailers seeking deep insights and agile responses.

3. Microsoft Dynamics 365 for Retail

Headquarters: Redmond, Washington
Specialty: Unified commerce analytics through AI and cloud-powered dashboards.

Microsoft’s retail analytics suite combines sales, inventory, and customer behavior insights into one cohesive view. With AI-powered forecasts and Power BI integration, it enhances data-driven decisions for both brick-and-mortar and online stores.

4. Tableau (Salesforce)

Headquarters: Seattle, Washington
Specialty: Visual data analytics and intuitive dashboards for retail performance monitoring.

Tableau allows retailers to visualize complex data easily—from heatmaps of store traffic to seasonal buying patterns. It’s ideal for organizations that need fast, visual storytelling from data.

5. RetailNext

Headquarters: San Jose, California
Specialty: In-store analytics, foot traffic tracking, and shopper behavior analysis.

RetailNext uses sensors and cameras to provide granular insights into shopper behavior. It helps physical retailers understand how customers move through their stores, what catches their eye, and what leads to conversions.

6. NielsenIQ

Headquarters: Chicago, Illinois
Specialty: Market trends, shopper segmentation, and consumer insights.

NielsenIQ remains a leader in omnichannel retail intelligence. Their robust analytics suite provides clarity on brand performance, emerging trends, and category dynamics across multiple regions and platforms.

The Impact of Retail Analytics

With competition at an all-time high, retailers are leaning heavily into data to stay ahead. Analytics not only fuel better business outcomes—they also enable more personalized, engaging experiences for customers. Whether through dynamic pricing, optimized inventories, or seamless omnichannel strategies, analytics are the backbone of modern retail success.