Yellow Pages And Other Printed Materials May Be Outdated
Author : larry coleman | Published On : 11 Sep 2021
The yellow pages are the traditional phone directories of today, arranged by category instead of alphabetically by company name, where marketing is sold to potential customers. Earlier, the yellow pages contained only local listings and could be accessed through a set of land-line phones. As time passed, the number of companies offering services expanded, and the yellow pages underwent multiple changes to accommodate these new listings. The final change to the yellow pages occurred when the addition of white pages to the list produced a more global marketplace for marketing.
Today's yellow pages have changed again, with the addition of both national and international listings. The Yellow Pages that contains a list of local businesses was succeeded by the IYP, which provides a search engine-friendly version of the yellow pages. While the IYP allows users to search using either a local search term or a worldwide search term, it still allows the user to search using a phrase that's not part of their town or city's directory. This makes it ideal for people who are searching for local businesses, but want to know other things about the businesses they're interested in.
The top has two versions - the IRISP and the ILocalisP. The IRISP allows yellow pages users to search for businesses in either a specific area or all of the areas covered by their local yellow pages. ILocalisP is similar to the IRISP service but allows users to search by category. Like its IRISP competitor, the ILocalisP service is available in many areas. The program is especially useful for those who use multiple telecommunication carriers in their area, since it's possible to select specific areas by carrier.
Many local phone publishers have tried to ride the yellow pages horse, even producing their own directory. The goal was to provide consumers with more up-to-date information by providing them with more local phone numbers and special promotions. Unfortunately, most of these failed because they were simply too similar to the Yellow Pages and weren't successful at drawing in new consumers. In fact, some publishers made their business listings too similar to the Yellow Pages and included only Yellow Page links. They didn't have any local phone directories to entice customers, and so they quickly lost readers.
Another problem with the Yellow Pages was that it contained too much information and was difficult for users to search for specific businesses. Many people were able to get the names of businesses by using the White Pages, because it contained both a business name and a map. But the Yellow Pages, because of its size, wasn't easily navigable and was difficult to browse through. Users also complained that they had to physically pull out the pages in order to see the listed businesses. They also had trouble searching by business name or Zip code, since there weren't comprehensive business listings available yet on the Yellow Pages.
In addition to having a large amount of un-updated and incomplete information, the yellow pages fell victim to another major problem - the use of search term overlays. Basically, search term overlays are what is known as a "bait" or "cue" method for search engines. These techniques are used by many websites to lure visitors to their website. For example, if a user searches for "dentist in New York", a website that uses search term overlays may display a number of dentists in the city, all of which happen to be listed in the same area or city with similar ads.
The yellow pages fell victim to two major problems, the first being that it was difficult to navigate and the second was that the information wasn't very accurate. The telephone directory included only land lines, and not many businesses or private individuals maintained a list of their actual telephone numbers. Even when the telephone directory did include cell phone numbers, they were not always listed. So, while millions of people called the United States' largest phone books every single day, the information contained within them was not well organized or up-to-date.
So, while the yellow pages and other printed documents were invaluable to consumers and businesses for ages, their current state today is somewhat disastrous. In order to make sense of all the information contained within them, consumers need a better way to find telephone numbers and businesses by name. The good news is that this is now possible with internet technology. Websites such as Phone Detective have taken the time to update and add new information to their telephone directory databases.