Why It Is Important To Choose the Right Keywords and How to Choose the Best Keywords for your Websit

Author : Yiannis Kourtakis | Published On : 18 Jan 2022

The goal of choosing the right keywords (keyword research) is to target what your target audience is seeking. There are hundreds of ways people search for one single product, for instance, pen drive, flash drive, thumb drive. As a solo entrepreneur, you need to understand which keywords to target and utilize these searches to optimize your site to leverage free traffic from search engines.

Selecting the right keyword is nothing other than choosing the balanced keyword that no one searching for and keywords that millions are searching. Everyone wants to get traffic and there are mainly two ways to get it, by Pay Per Click (PPC) advertising and Search Engine Optimization. In this post, I am going cover both aspects,

For Pay Per Click campaign, you need to pay but on the other hand search engine traffic is absolutely free if we choose the right and best keywords and optimize our content accordingly.

Before starting your keyword research you should know the types of keywords,

There are two kinds of keywords short-tail (organic, generic) keywords and long-tail keywords.

Short-Tail Keywords

Organic keywords like “SEO” “Shoes” are highly competitive and occupied by large brands like Moz and Amazon. These keywords are searched by information seekers and do not convert into consumer or customer but on the other hand, long-tail keywords like “Affordable Seo Services Greece” (long-tail Keyword) results in a higher conversion rate.

        Branded Keywords

Branded keywords are keywords searched by brand-conscious people for example “Samsung Mobiles” or “Rolex  Watches”.  Flipkart, Amazon, and other eCommerce sites are also part of this keyword category.

Long-Tail Keywords

Long-tail keywords are used by people who are truly interested in products, services, and information. These keywords consist of more than three to four words.  Avoid being too specific like “Black shoe for men size 18” because there is very little to no searches for too specific keywords or long-tailllllllll keyword.

5 Tips on Choosing the Right Keywords

1 – Choose a balanced keyword that is not generic or too specific. Generic keyword = high competition, too specific keyword = low searches to no searches.

2 – Use Keywords that are 2-4 words long (long-tail keywords) Example – Women Yoga Pants, Affordable SEO Services London

3 – Don’t choose generic or organic keywords because of high competition. Example – “SEO Services” “Fitness”

4 – Don’t get too specific. Example – “Black Shoe for children size 4”

5 – Remember – Short-tail Keywords = High Competition, Long-Tail Keywords = Low Competition and High Conversion 

Why Google Ads is the best keyword tool and how to choose the right keyword for PPC and SEO

Google is the best and most used search engines in the world that’s why we can rely on traffic estimates, keyword value, competition analysis et cetera. Most importantly Google Adword’s Keyword Planner is free to use, you don’t need to pay to use Google Ads.

Why Google Ads is the best keyword research tool

It is 100% free

Its owned by Google

Ability to exclude negative keywords

Analyze your keyword competition and value

With Google Analytics, we can use our own historical data to understand which keywords are performing best.

Expand your keyword’s list

Here is an overview on how to use Google Ads and Keyword Suggestion tools for Keyword Research,

Step 1 – Build a list of seed keywords that in your opinion are the best fit for your business.

Step 2 – Use Keyword Suggestions tools and Google Keyword Planner to get ideas that are beyond real users searching.

Step 3 – Analyze competition, trends, historic data, and forecasts.

Step 4 – Merge different keyword ideas according to your audience and business.

Step 5– Refine your keyword list and finalize your keywords.


Choosing the right or best keyword is targeting the right searchers with the right keywords. Identify your target audience put yourself in your target audience’s shoes and ask yourself whether they will like it? is it what they are looking for and interests them? is it relevant to their interest and your business? with these questions you will definitely be able to choose the right keyword for your website.