Why is it important to improve mobile responsiveness? SFWPExperts

Author : gary experts | Published On : 06 Jun 2024

Today when users are looking more toward mobile devices it has become essential for websites and businesses to have a mobile website. Without a mobile responsive design, you tend to lose millions of traffic and potential customers. Mainly If you are into an e-commerce business or service-based business then it is important to make your website mobile-friendly because users most of the ecommerce websites and service-based websites are browsed from mobile devices.

You might be offering various educational content and problem-solving content with the goal to spread awareness about your brand and product. So, if any of your potential customers have any problem or wish to look for a product to buy then they go to the nearest desktop instead they prefer to search from their mobile devices i.e. from their smartphones.

If your website is not optimized for mobile devices then you are earning half of the amount that you can earn by having a fully optimized mobile device. That’s the reason why there is a huge buzz about how businesses can create a mobile-friendly website. Mobile devices are encouraging shoppers to make the search and final purchase either from the mobile browser or from mobile apps. That’s why it has become important for businesses to have mobile responsive design.

How to build a mobile website?

In 2016 when mobile and tablet users surpassed the total number of desktop users it became a concern for websites that are not optimized for mobile devices. Since then the mobile users and the traffic from mobile devices are continuously growing and the number is expected to reach in billion. So it has become important to identify how they can build a mobile website for their business.

Let’s take a look at three different steps that can lead to creating a mobile website for your business:

1. Select the right web design approach for your website

There are multiple solutions that you can use to create a mobile website but first, you need to determine how you are going to design your website. If you are already familiar with the web design world, you must have heard of responsive design and adaptive design. When creating a mobile website for your business you get to choose one among the two different approaches depending on your need, benefits, cost, and more. So let’s start with greeting a brief idea about the two different web design approaches.

Responsive Website Design

An RWD or responsive website design doesn’t have a fixed layout for specific devices. Instead, it uses an adaptable layout depending on the device users are using and the size of the screen. Using responsive design the web pages of your website will appear the same on all devices. Whenever the user types your website address in the URL the elements of your website will be visible to them no matter whether they are using a desktop or mobile or tablet or any other type of screen. If you are having responsive website design then the elements and content inside your website will automatically adapt to the screen size.

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