What should you know about FMCG products?

Author : robert eliot | Published On : 03 May 2021

With the rise in globalization and accessibility, the FMCG market has been flourishing for the last couple of years. Short for Fast-Moving Consumer Goods, FMCG products are mainly ones that are price relatively lower, sell quickly and have fewer profit margins.

Given the high consumer demand for FMGC products, they sell rather quickly. FMCG food suppliers in dubai mainly sell perishable goods like soft drinks, meat products, baked goods and dairy products. These products are usually consumed faster, sold in large quantities and priced relatively low when compared to normal products. All such properties allow a much higher turnover as well.

Understanding FMCG products

Consumer goods are mainly products that are purchased for the consumption of an average consumer. Typically consumer goods can further be divided into three categories, namely, non-durable and durable products and services.

While durable goods have a higher shelf life of at least 3 years, non-durable products can perish after only a year. FMCG products make up the largest share of consumer goods and fall in the second or non-durable goods category. This is mainly because these products are consumed almost immediately and have a rather short shelf life.

It would not be wrong to say that FMCG products are used by almost every day by the entire world. These are mainly the small-scale purchases one makes at the supermarket, grocery store or even the produce stand.

What are the most common types of FMCG products?

Even though FMCG purchases make for more than half of the entire consumer spending, it is often low-investment purchases. Based on the buying patterns seen by some of the leading fmcg companies in dubai, FMCG products can further be divided into few segments. These categories include:

  • Processed food
  • Prepared meals
  • Beverages
  • Baked goods
  • Frozen, Dry and fresh food
  • Cleaning products
  • Medicine 
  • Office supplies
  • Cosmetic and toiletries

Given the high reach of this market, even the top fmcg companies in dubai still have to have a competitive edge in the market. This further makes it very important for you to choose very carefully when purchasing FMCG products. Rest assured, fast-moving Consumer Goods is one of the biggest consumer product industries and is only getting bigger and more competent.