What is Transparent Logo and why do you need it?

Author : tech seo00 | Published On : 30 Aug 2021

Logo, in fact, Custom Logo Design serves perfect for branding whether you have to use it on print media or digital media. The more branding needs a business or an enterprise has, the more mediums it has to display its logo in. When it is the case, there are many places where the logo looks weird instead of standing out. In simple words, it isn't working well with the branding guidelines. All you need is a transparent logo design.

However, many people think they need to contact the Logo Design Company to get a new logo. Well! If you are encountering the same, no worries! You should definitely contact a design agency but not for starting a logo from scratch. Instead, tweak the original files a little bit and convert them to transparent files.

So let's know about this logo, anyway.

What is a Transparent Logo?

A logo design that has no background (transparent background) is the transparent logo. Such a logo can adjust with any color palette and across any medium.

In logo designs with transparent backgrounds, the main logo design features (typography, symbols, shapes) can easily stand out by being prominent on the medium/ color you put them.

Usually, when you are to see the transparent logo files, you see the grey-and-white checked background. However, it is to point out that the checks are not visible when you use the design.

The usual files formats for logo designs include PNG, Vector, and JPG files. However, for transparent files, you will see:

PNG is an ideal format for transparent logos with graphics, drawings, and colors. You can easily use these files for social media, websites, presentations, etc.

GIF and SVG both support transparent background files. However, they are not popular. For instance, you might see the former for animated logos and the latter to send the logo to printers and designers.

What is the need for a Transparent Logo?

Typically, what happens is that no matter how good a logo design is. But when you put it on somewhere, it gets swallowed by the surroundings.

Eventually, not only do the design elements get spoiled, but the entire logo design loses its strength. So, ultimately, you cannot get the benefits it should draw.

On the other hand, using the transparent version of the logo eradicate the background and color clashing. Therefore, see-through symbols fit best when you want your logo to be more effective on any surface where you decide to insert it.

The transparent logo is a versatile logo file; therefore, you can use it for everyday branding needs to cut it short. Thus, owing to the see-through logo viability, having one is favorable.

Typically, many Logo Design Services provide transparent files alongside original and colored backgrounded designs while completing the logo projects. However, if they don't, you can ask yourself because sooner or later, you will need it.

Where to use the Transparent Logo?

Well! There is no need to restrict the translucent logo designs to a single place or scenario. Depending on your condition and preferences for print and digital media, you can use it wherever you want.

Still and all, we will list the places where you can easily put it:

  • Websites (headers, etc.) and landing Pages
  • Advertising campaigns
  • Social media posts
  • Watermarked Images and brand videos
  • Social media cover images (at the top of social profiles)
  • Email signatures
  • Business decks & Presentations/ pitches

The above relates to digitized landscape (online world), while the below checklist is for the print pavilion (offline).

  • Business cards 
  • Letterheads & Invoices
  • Brochures 
  • Other business stationery (presentation folders, mugs, bottles, pens, packaging) 
  • Pamphlets & Posters 
  • Print marketing material  
  • Apparel (T-shirt, hats, etc.)

Do you want a Transparent Logo for your brand too?

Whether starting a new business and need a Custom Logo Design or already have a logo but getting started with branding. You can have a see-through logo for your business and gain the comforts to use it efficiently for everyday branding needs. Eventually, use the logo for any of the scenarios mentioned above.

However, now the question is how to get it. If you have designed your logo yourself and now you need a translucent logo, you can use graphic software like PhotoShop or others to create one. Indeed, skills are required to build a logo for the first time or edit or create transparent files if you are stuck anywhere or don't know how to have a Logo Design Company do it for you.

Final Words!

You get to know how much help a transparent logo can be for your business identity and branding. However, to get all the practicality as it is, you need to get a customized and relevant logo for your brand. To achieve that, you need to sign up for the Logo Design Services by a proficient Logo Design Company. Otherwise, the design inexperience can ruin your logo and, in turn, affect the entire brand's tone, aesthetics, and values.

You definitely don't want it to happen, so never compromise on the hired company's expertise to convey the right brand values to your prospects and customers.